Content marketing, if done well, can help increase the top of the funnel, make the middle of the funnel more effective and shorten the sales cycle.
A book review of Ann Handley’s Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content.
As the CEO and Founder of AXZM, Steve Floyd has a wide breadth of experience in all things […]
Google’s request not to be sued by British web users over privacy violations was dismissed by the UK’s […]
Facebook warned everyone about an upcoming drop in page likes earlier this month, which ended up taking place on March […]
Searchmetrics’ Jordan Koene is a speaker at our SEJ Summit Dallas conference on March 31st, where he’ll cover […]
How many times per day should we post? Luckily, we’re able to check in a bunch of research on social media frequency to get a “best practice” baseline.
Outreach marketing is a great way to create organic backlinks and find new audiences. Valuable content is the most effective marketing strategy for 2015.
Kelsey Jones & Danielle Antosz share actual freelance rates that they charge, as this information is hard to find elsewhere.
Interest has been building in new live streaming app, Periscope, ever since news broke weeks ago that it […]
At Facebook’s developer conference in San Francisco, the social media giant made a number of major announcements about […]
Cheer up, Picard. Your conversion mistakes make you smarter.
Julia takes a look at some of the worst ways to waste your time in content marketing. Avoid these to be successful and goal-oriented with your content.
Our first ever international SEJ Summit, hosted by Searchmetrics, is taking shape as the first round of the agenda has just been finalized
Create your first paid search campaign on Google AdWords. Find out dos and don’ts.
Marketers and journalists have a long and not-always happy history. Still, their relationship must be developed in order to be successful at their work.
The marketing events calendar is not just for SEJ events, it’s for all marketing and related events in our industry.
According to Google, businesses with complete online listings are twice as likely to be considered reputable by customers. […]
With just days away until 2015’s second SEJ Summit, hosted by Searchmetrics, we have managed to secure three more speakers to add even more value to your already packed day of enterprise marketing sessions.
With the launch of Google’s mobile-friendly update fast approaching, it should come as no surprise that it’s hot […]