The Zebra update is fast approaching…are you ready? I am! As owner of an internet marketing agency it’s important that I keep up with everything Google. With all the changes, updates to Google best practices, updates to their algorithm, updates to their blogs… it seems like I am wasting half my day reading, worrying and preparing for the …
SEO is one of the most effective long term marketing strategies available to businesses that would like to increase their online exposure, but deciding who to hire for SEO work isn’t always an easy decision. Some SEO firms take shortcuts that can temporarily boost rankings, but harm your reputation in the long run. Others have …
Google Author Rank is a hot topic in both the content and search marketing industry. What is Author Rank exactly? While Google hasn’t officially said anything about it, Google’s chairman Eric Schmidt said this in his new book, “The New Digital Age”. “Within search results, information tied to verified online profiles will be ranked higher than content …
Today’s I’m going to show you how to ensure your on-page optimization doesn’t turn engines away. Let me first tell you a story. A friend of mine keeps his toothbrush in his kitchen. Thinking it peculiar, I inquired about it. He responded, “Do you keep your plates in your bathroom?” I thought this more quizzical than the …
It’s been more than two years since Google released Panda and nearly a year since the debut of the Penguin update. In that time, we’ve seen some massive changes in how search results are tabulated and presented to the general web-browsing public. SERPs have become more intuitive, user-friendly and in some cases unnervingly anticipatory. As …
With the explosion of sites like WordPress, YouTube, Pinterest and Facebook, content can go viral very quickly. By creating high quality, engaging content your brand can be shared around the world within minutes – something that would have cost hundreds of thousands of dollars in marketing costs ten years ago. The social media revolution has …
A couple weeks back, Google’s head of web spam Matt Cutts said that there will be a massive update to Penguin sometime this year, and that he expects it to be one of the most talked-about updates this year. So strap in and buckle up, if you haven’t been adjusting your strategy, there’s a good …
I love conference time. It’s a great way to get together with industry friends, acquaintances, and meet many new people. SMX West 2013 was not without some great information, however. Google continues to make changes to their algorithm. In fact, a big Panda update should have already hit. There are also plans to integrate Panda …
Google has experimented with a list of algorithm changes. Over the past couple of years, these changes have of course directly affected the way SEO works. If we talk about more precise terms, we see that keywords, back-links and anchor text are some of the terms that have been very dominant, powerful and effective in the …
I’m an affiliate marketer at heart and I can appreciate the blood sweat and tears that goes into link building for affiliate sites. If like me, you stay awake at night, dreaming of new ways to acquire backlinks and conjuring up new strategies to get those all-important customers to your site, I’m hoping this …
