Cyrus Shepard recently discussed the growing importance of natural links, stressing that the less control you have over the anchor text, the more useful a link is. In the video, he recommended using press releases and guest posts to draw exposure to “linkable assets,” rather than using them to build links directly. This is an …
PPC is a great investment, but it’s been difficult to know how effective we’re being. Mobile devices have changed the game dramatically. People are not using the internet the same as they used to. They’re also interacting with local businesses like never before. It’s important to know that there are different mobile conversions. They are: …
The SEM Expert’s Guide To Google Display Ad Builder Maybe you’ve taken Google’s Display Ad Builder for a test drive. It’s a handy tool with a few quirks, somewhat limiting, but at the end of the day, it can be hacked to your great advantage if you’re a search engine marketer with sparse access to …
Facebook introduced the new Graph Search, a term derived from social graphs and search. This new feature is a long leap from the old Facebook search and takes personalized search to a whole new level. In this post I will help you discover 7 ways in which Graph Search can impact your business. Here’s what …
More and more companies are beginning to realize the importance of content and guest posting when it comes to ranking well on a Google SERP, so naturally jobs for writers follow. Last week I wrote an article giving tips to companies trying to create and manage a content team. It can be particularly tricky …
How can we grow as a nation if we do not sell much to the rest of the world? This is the question I have put to institutions like the C.B.I and also The UKTI. This leads to much head scratching and mumbled responses that usually have, “we are trying to”, in them. No one …
Good quality blog content is the backbone of your online business. We all should have probably learned this lesson by now; especially after either getting slapped or watching our friends get slapped by the search God, Google. Not just for Google, but the only way to please people and search engines is to have good …
With growth comes change… usually for the better too. LinkedIn has helped many SEO’s get good paying jobs over the previous years. Today they are helping everyone a little bit more with a new facelift to help improve connections and give better search abilities to new employers. Many users are now experiencing the improved benefits of the search bar. …
I was in the middle of balancing my SEO firm’s online marketing budget for 2013 when I realized that, over the course of 7 years my company Brick Marketing has literally spent tens of thousands of dollars on PPC ads across a spectrum of keywords. Click costs have gone from a few dollars to $15+ …
When President Obama won his second bid for election, he made history in more ways than one. Outside the political sphere, our newly reelected president made social media history. Shortly after his victory was announced President Obama posted a photo to his official Twitter and Facebook accounts. Within hours, the photo of him embracing his …
