Without question, Google places and Google + has been somewhat of a nightmare for local business owners. Local business owners rely on their local SEO for business. At the moment, Google is rolling out updates which will begin the process of transferring business from Places to Google + Local. As a result, it will make …
Choosing the right target keywords builds the foundation for an entire SEO campaign. If the right keywords with the highest potential for return are not selected, the foundation of the campaign will be weak and, therefore, success is nearly impossible. In order to select the right keywords, data must be collected and analyzed so projections …
The hashtag, which has long been ubiquitous with Twitter as a way to group tweets into specific conversations, and has also been employed by Google+ and, the now Facebook-owned, Instagram. It may soon be making an appearance on the biggest social network, Facebook. Yesterday, the Wall Street Journal revealed that Facebook is working on adding …
Not that many people were very concerned with link juice or the velocity at which new links are built five years ago, but today Search Engine Optimization (SEO) is a priority for CEOs and marketing teams on every continent. For some SEO is a way of life and they live by the updates. These experts have …
Content is king. How many times have you heard that in the last, say, 2 hours? It’s all anyone talks about now that Google has closed so many loopholes and is forcing online marketers to focus on Earned Links. Yet, just like you, everyone ELSE and their sisters and brothers and cousins and aunts are …
We were all happy when Google released their bulk editing back in November of 2011. Google stepped up the game even more yesterday when they made it possible to do keyword bulk uploads. Talk about a total time saver. Many AdWords users wanted to be able to make account changes without having to upload the report via another …
The humble Title tag. One of the starting points of any on page SEO work. Maybe calling it humble is actually a little unfair, after all, this is arguably one of the most powerful on page elements a site can have. SEO and online marketing changes all the time, but the Title tag is an …
When you think back to how the world of SEO and link building has changed over the past 2 years, it’s absolutely amazing. Before the rollout of the original Penguin update and all of the webmaster warnings, link building was kind of a Wild West, with SEO managers throwing budget of whatever worked at the …
You may have noticed that the paid listings on Google have increasingly taken on the appearance of their organic cousins over the past few years. Whereas previously pay-per-click adverts were clearly distinguishable by their blue backgrounds, they are now set against an almost transparent yellow. Anyone who works off an LCD screen will have no …
It’s no secret that mobile optimization is becoming incredibly important for companies looking to expand their reach, but what many companies are beginning to realize is that it’s not out of the question to create an app. Although apps were once seen as a way to play games or check emails, there now seems to …
