I spend a lot of time on Twitter cultivating relationships and trying to find new opportunities to grow my network. Over the last few months I have gotten into a pretty smooth groove and have developed a real focused system that not only gains me a boatload of new followers everyday but exposes me to …
Google Author Rank is a hot topic in both the content and search marketing industry. What is Author Rank exactly? While Google hasn’t officially said anything about it, Google’s chairman Eric Schmidt said this in his new book, “The New Digital Age”. “Within search results, information tied to verified online profiles will be ranked higher than content …
Today’s I’m going to show you how to ensure your on-page optimization doesn’t turn engines away. Let me first tell you a story. A friend of mine keeps his toothbrush in his kitchen. Thinking it peculiar, I inquired about it. He responded, “Do you keep your plates in your bathroom?” I thought this more quizzical than the …
When you lose self consciousness and relax into the act of writing that’s when your voice emerges – Justine Musk As the web gets flooded with content creators your voice as a writer will become increasingly important if you want to stand out online. Developing a voice however is no small task. It takes time, …
Local SEO is probably one of the toughest on-line marketing strategies to implement. This is partly because of Google’s strict local algorithm, which takes into account several factors. Long gone are the days where you could build a large amount of links and expect your local business to rank on the first page. Link building …
For our latest infographic at Ghergich & Co., we wanted to have a little fun and take advantage of Topsy’s analytics tool. We focused our attention on the Harlem Shake and Gangnam Style videos to see if Social Media could predict which viral craze would be more popular. Our goal was to compare various factors …
It’s been more than two years since Google released Panda and nearly a year since the debut of the Penguin update. In that time, we’ve seen some massive changes in how search results are tabulated and presented to the general web-browsing public. SERPs have become more intuitive, user-friendly and in some cases unnervingly anticipatory. As …
We all have a little trouble coming up with fresh ideas for blog posts from time to time. It would be wonderful if we were always on top form, but if you go through past published content you will probably start to see patterns. Periods of time where you have written about the same thing …
I was hoping that Bing Ads would finally come out and say something about Google’s new Enhanced Campaigns but wasn’t counting on it given how long they have waited. But Today Bing Ads finally did by responding to questions and speculation as well as what is at the core of Enhanced Campaigns in what I …
Guest posting has certainly gained popularity mainly because it has a ton of benefits for webmasters. From an SEO standpoint, posting content on other websites helps you gains backlinks, thus giving you more search engine juice. It’s also a huge boon from a marketing perspective because it gives you the opportunity to connect with your …
