If you’ve been playing the SEO game for a year or more, odds are you’ve got the basics down by now. By “basics,” I mean stuff like: Keyword research – You have a strategy when it comes to the topics you select and the keywords you target in your site content. This strategy is driven [...]
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My Blog Guest has always been the excellent proof of the power of the community. Started from scratch, it has never had anything except the community to back it: our users promote it via videos, reviews, and sharing. All our features are user-invented (that’s why we’ve been forced to sacrifice on the usability a bit [...]
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Hubspot is putting on an interested upcoming Webinar entittle, “The Science of Webinars”. This would be a good one to attend if you are interested in driving leads for your product or services through free webinars. If you create one, be sure and send them my way! Blue Glass conference is Sold Out. You can [...]
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After nearly 20 years of working as a contractor, advisor, consultant and business owner I have learned is that clients and customers are not all created equal. As we struggle to expand our business we sometimes latch on to every client we can find and then hold on so tightly that we forget that one [...]
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Last week, Maryland’s House and Senate passed legislation prohibiting employers from asking for a current or prospective employee’s logins to Facebook and other social media sites. Once Governor Martin O’Malley signs the bill into law, Maryland will become the first state in the nation to pass legislation protecting employees from having employers access their social [...]
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Marketers worldwide that continue to utilize e-mail for much of their marketing activities may have batted an eye or two at a report from e-mail certification and reputation monitoring provider Return Path. According to the company’s latest benchmark report, worldwide inbox placement rates (IPR) fell by a wide margin in the second half of 2011. [...]
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Both Google and Bing told an audience at South by South West (SXSW) that they are actively working on an over-optimization penalty in order to make their ranking algorithms better. Obviously, this raised some eyebrows with many people who wondered if this might translate into penalties for their websites that are being “optimized” by SEOs. [...]
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Do you love Pinterest? Does it keep you up at night, staying up late to add more images to your board? Do you find yourself spending more time there than you do on Facebook or Twitter? If so, you are like a great deal of today’s social media generation. Fun, easy to use and addictive, [...]
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When Stanford University graduates Devin Systrom and Mike Krieger launched Instagram in October of 2010, they were just a couple of college graduates trying to hack their way into the highly competitive tech niche. Now, 18 months later, the popular app that enables mobile users to easily apply filters and post photos to social networks [...]
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Sure, any old chump can follow SEO best practices and achieve the high SERPs rankings that lead to sustained business growth and profits. But do you have what it takes to trash years of hard work by flagrantly abusing Google’s policies? Here’s what you need to do: Tip #1 – Cloak your site If you [...]
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