As a product manager at Bing Ads, I spend much of my time better understanding customers’ needs by collecting feedback from the PPC community, studying industry trends, and diagnosing campaign performance. Across these mediums, I found a set of distinguishing characters among campaigns which dominate their vertical in impressions and clicks. I would like to …
We see dozens of guides and tutorials on how we should make our websites better to rank, convert, and perform. On the other hand, there’s so much wrong-doing, it can be easier for you to STOP doing some things to get better results with your online presence. Below I’ve outlined the 17 most popular “sins” I’ve identified on my …
You’ve been told before that content marketing is essential to growing your business online. So why do you procrastinate, failing to execute on even a small scale content marketing strategy? I run a business too and even I don’t have the time to create useful content for my people with any frequency. The Zero Clutter Approach …
The web’s most recent viral success – the Harlem Shake video – was notable for the way companies in all industries jumped on board with their own variations on this funny meme. But while these businesses certainly experienced a temporary boost in their overall traffic levels, the process of jumping on an internet meme is …
While I don’t believe much in dwelling on failures and mistakes, I do believe we can learn from them. Often other people can learn from your failures as well. By sharing these experiences we keep history from repeating itself. Every year I like to take a look back at my blogging efforts and examine what …
Let’s say a potential buyer visited your site but somehow the deal bounced without a purchase or filling inquiry form. How will you induce that visitor to convert into a buyer? Here is where Google remarketing can help you. The launch of Google remarketing, specially designed to empower AdWords publisher to grab potential buyers, is …
After Matt Cutts confirmation of upcoming major Google algorithm update in 2013, there is a great panic among the webmasters. There are lots of discussions going on about the hitting parameters of this update but nobody has satisfactory answer. However, one thing is cleared by Matt Cutts himself that sites with on-page spam will be …
As someone who recommends and uses StumbleUpon Ads on a regular basis, I wanted to share a quick tip for anyone out there wanting to utilize tracking parameters in your campaign URLs. As an Omniture user, you might have noticed that StumbleUpon will not allow you to create ads with tracking parameters that have a …
As someone who is involved in blogging and all things related to it, you probably come across a lot of information from various sources. This would normally be a good thing, but the problem is that not all the information that comes your way is accurate or up-to-date. As with virtually everything related to the …
Just for a moment, let us move away from how we, search optimizers, view search and look at it through the eyes of people who build search engines, shall we? Now, search engine developers usually strive to achieve 2 goals simultaneously: to understand the searcher intent and to provide the best possible answer to satisfy …
