“My site has been at the top of Google SERPS for very competitive phrases. It’s a high quality site offering hundreds of pages of original content. Then, overnight, my site hit the bottom for almost everything thanks to Jagger.” Back in 2005, it was one of the numerous forum threads agonizing over Google Jagger Update. …
While there are plenty of great articles on the Search Engine Journal website that dissect current SEO best practices and provide excellent recommendations to current webmasters, all the advice in the world won’t make a difference in your website’s success if you don’t understand the terminology that’s being used in the first place! So if …
Ever since Google rolled out Penguin 1.0 on April 24th, I’ve been heavily analyzing websites that were hit by the update (I’ve now analyzed close to 75 websites hit by Penguin). Based on my analysis, I have written several posts covering my findings. In my latest post, An Update from the Over Optimization Front Lines, …
I don’t like trying to package everything that’s happening in our industry into a neat little box, because it’s like trying to describe the cause of the Civil War in two sentences. I’m likely to leave some things out, overstate some factors, and unintentionally offend some people. But I do think that an individual perspective …
On the back of Panda, Penguin and any other updates Google has stored in the Zoo, writing SEO content has become more and more about delivering a better user experience. Gone are the days of keyword laden text that reads poorly and lacks substance. It has been laid to rest and will never return. We’re …
We’re all familiar with the concept of making money off the internet. Some of us may have even been burned by get-rich schemes that lure people in with the promise of quick returns with minimal effort (translation: truckloads of money while you sleep). Lucky for us, there are folks like John Lawson who are willing …
With any marketing activity, the killer is finding a tangible way to demonstrate ROI. It’s something that continues to hold back investment in new and emerging channels and something marketers have to constantly work at – often more so than the sexy, creative side. If you do it well, creating and publishing quality content has …
We have all been awakened to the hype. Negative SEO is real and it seems that the Panda and Penguin updates have potentially made it easier than ever to accomplish. Below, you will read a tale of greed, a tale that is all too possible in today’s digital world and a tale that should awaken …
If you’ve ever opened your website analytics account and found a significant and surprising drop in search engine referral traffic, you know just how devastating a search engine penalty can be. But don’t panic! Not all search engine penalties are permanent, and with a little detective work and remedial action, you should be able to …
The greatest and most influential update, which Google has been able to bring about uptil now, is the Panda Update. This update right after its arrival ensured that Google is and will remain the King of search engines in the coming future. The Panda Update since its initial launch has been updated regularly every month. …
