So, first things first! What is the difference between PENGUIN and PENGUIN 1.1? The Penguin update was a change in a module within the search engine algorithm, while Penguin 1.1 is merely a data refresh within that same module. Matt Cutts clearly explained this in his post way back in 2006. By now, there will …
Search Engine Journal is excited to announce that Glenn Gabe, a regular contributor to SEJ, will be a “Featured SEO Columnist.” Glenn has been writing for SEJ since 2009, and he has a trusted reputation throughout the SEO community due to his experience as President of G-Squared Interactive, his Internet marketing consulting agency. I have been following …
Despite post-Panda/Penguin spam worries, keyword (KW) rich domain names still have a place in SEO. This analysis will outline both the positives and negatives of KW rich domains on CTR and Rankings/Traffic. The result will highlight how KW rich domain names can be used positively for SEO and show that they will never be devalued …
In the fall of 2011, I was contacted by the Director of Marketing for a B2B company. The company’s website had been hammered by Panda, and he didn’t know what to do. I could tell very quickly that his team was truly baffled. The company and website have been around for a long time, the …
Here is a collection of funny goog pics on everything from Adsense to Google Buzz. Enjoy. AdSense Source: google.com via Melissa on Pinterest Google + Source: google.com via Melissa on Pinterest Circles Source: google.com via Melissa on Pinterest Stand Up Comedy on Google (and Some Facebook) Panda Source: google.com via Melissa on …
The SEO False Mentality Probably most of us are aware that Google is the predominant search engine in the industry based on market share and year after year, month after month, when Comscore announces their market share statistics, Google has consistently maintained about 60 to 70 percent of the total market share for many years. …
With so many people proclaiming the death of search engine optimization, I can almost hear that collective sigh of relief from you, dear SEJ readers, after reading the title of this post. Yes, link-building and SEO are NOT dead (or, your days as a search engine optimizer are far from over). Take it from Vertical …
Three weeks ago I had the chance to present to a class of seventh graders at a local middle school here in New Jersey. The language arts class filled with 13 year olds wanted to know how they could actually use writing in a real-world job and career. You know, the classic, “how am I …
April 24th 2012 is a day that will be remembered as the launch of one of the biggest attacks against Webspam by Google’s Search Quality Team: the Penguin Update. Although Google claims that only 3.1% of the search queries were affected, many webmasters believe that this update has caused more damage than the Panda update …
“My site has been at the top of Google SERPS for very competitive phrases. It’s a high quality site offering hundreds of pages of original content. Then, overnight, my site hit the bottom for almost everything thanks to Jagger.” Back in 2005, it was one of the numerous forum threads agonizing over Google Jagger Update. …
