Comments on: The Page Title in All Caps? Fail or Win?

By: publish like me

publish like me — Sun, 01 Nov 2009 20:37:58 +0000

Just ran an extensive period (2 months) of having the title ALL IN CAPS, and now I am going to switch it back to First Letter of Each Word. Overall, my traffic had been on a serious upswing before the switch to all caps, and if I had to guess, I would say it harmed my click through rates because my numbers seemed to plateau. Maybe I hurt myself a bit, but I figure it will finally be worth it to know for sure.

By: WallyH

WallyH — Tue, 20 Oct 2009 14:51:05 +0000

Google product search does have editorial guidelines:
Editorial Guidelines

All your product submissions should follow three principles:

* Be honest and factual.
* Describe your message clearly and accurately.
* Include relevant and complete information about your products with attributes.

In addition, make sure you:

* Use Standard Spelling and Grammar. Avoid any repeated and unnecessary use of punctuation, capitalization or symbols. Don’t use exclamation points in your product titles. The use of symbols, numbers, and letters should adhere to the true meaning of the symbol.
* Avoid gimmicky repetition. You may not post excessive, repetitive, or irrelevant keywords.
* Avoid offensive or inappropriate language.

….and the above is just a taste of program policy.

By: GalaStore

GalaStore — Tue, 15 Sep 2009 20:23:34 +0000

The decencies do not allow me to make my title all in caps. I would argue that it’s not readable at all.

By: Andy Hughes

Andy Hughes — Thu, 10 Sep 2009 20:51:20 +0000

Hi,

I’ve just stumbled upon something I’ve not come across before. In checking a client’s site rankings through google.co.uk I discovered my rank checker had it at #9. When I physically checked it in the browser it was showing at 38ish. The rank checker hadn’t failed me before so what was going on?

I checked it a few times different ways and discovered that if I wrote the search term with capitalization it did indeed show up at #9. Further adding to my confusion, if I used exactly the same search term (capitalized) between “web” and “uk only” one put the site at #9, the other at #38.

So google don’t take capitals into account eh!! Can anyone offer an explanation or feel like trying? I recognise that the “web” and “uk only” will return different results but it’s never been a four page difference before.

Regards
Andy
http://www.pageoneofgoogle.co.uk

By: Christopher

Christopher — Tue, 30 Jun 2009 15:43:44 +0000

Nah, I think that you should keep them lower case.

By: Grafično Oblikovanje

Grafično Oblikovanje — Sat, 20 Jun 2009 15:40:11 +0000

If ALL CAPS has any influence then top rankings in search engines should be more often these one with all caps (in meta tags, in H1, H2)

By: karudina

karudina — Tue, 16 Jun 2009 04:18:09 +0000

I think short title in all caps is ok and I belive it’s more visible and drives more visitors while long trimmed title is ugly

By: Google Adwords Expert

Google Adwords Expert — Mon, 15 Jun 2009 08:44:51 +0000

I think all caps is great for some B2C websites. Offcourse its not really good for your branding, but I think its a great trick to push up your CTR. But its still a bit spammy.. ;)

By: michaelj72

michaelj72 — Sun, 14 Jun 2009 22:39:26 +0000

I rarely come across a title in all caps (or at least one that i notice or remember) and my first thought was that it was hard to read and also frankly “irritating” so you must have read my mind and that’s what i voted for. I assume that google doesn’t care, but i believe searchers do….

By: Bernt Johansson

Bernt Johansson — Sat, 13 Jun 2009 08:17:00 +0000

I have had the opportunity to test this with two pages from different domains, ranking first and second for a desired keyword. The ALL CAPS titled page was ranking number one, and a page with only the first character capitalized was ranking second.

The later of the two got more than double the amount of clicks for any given timeperiod! This was in a Swedish SERP.