Overture Site Match- Yahoo Search´s Paid Inclusion

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03/2/04

Overture now offers the Yahoo Search Inclusion under its own branded name -Site Match™.

According to the page info from Overture

Submitting your site to individual search engines is expensive and time-consuming. But with Site Match you can reach millions of users by submitting your pages through one program that powers search results for top web portals such as Yahoo!, AltaVista, AlltheWeb and other sites.

Summary of Site Match Benefits (according to Overture):

More exposure for your site – reach more than 75% of active internet users
A simple, single point of submission to multiple web portals such as Yahoo!, AltaVista and AlltheWeb
Frequent refresh of your pages – every 48 hours
Daily reporting to track and optimize performance

Pricing – Hybrid of Inclusion and Pay-Per-Click

Site Match uses a hybrid of the old Inktomi paid inclusion program and the pay-per-click search listings. When you start a Site Match subscription, a non-refundable annual review fee is charged for setting up your account and for quality review of your pages. Once your pages are accepted into the program, a cost-per-click fee is charged for each lead driven to your site.

URL Submission (non-refundable annual fee, per domain)
First URL: $49
Next 2-10 URLs: $29 each
11th URL and beyond: $10 each

Cost-Per-Click Fees

Tier 1 Categories $.15 :
Adult
Automotive
Books
Computers & Software
Dating
Education & Career
Jewelry & Watches
Music & Video
Office
Other
Reference
Sports & Outdoors
Toys & Baby Equipment

Tier 2 Categories – $.30 per click:
Apparel
Electronics
Financial Services
Flowers, Gifts & Registry
Health, Beauty & Personal Care
Home & Garden
Professional Services
Real Estate
Telecom & Web Services
Travel

Search Engine Journal will keep our eyes on Yahoo/Overture Site Match and bring you news on this new and exciting paid search inclusion option as it happens.

What do you think of the Site Match launch and change? Please leave a comment below:

Overture now offers the Yahoo Search Inclusion under its own branded name -Site Match™. According to the page info from Overture Submitting your site to individual search engines is expensive and time-consuming. But with Site Match you can reach millions of users by submitting your pages through one program that powers search results for top web portals such as Yahoo!,…

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I must say that I was surprised to find this web page, but - - - Good Job.

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Michael

I suspect the back lash to Yahoo's greed will force them to return to the old flat rate paid indexing of Inktomi. I used to spend a few thousand a year, but their new model is to costly. Now, I won't spend a dime, as I can get better PPC results from Overture, Google, and Findwhat. Their greed will cost them money. Goodbye Yahoo site match.

Rich

If Yahoo’s new service provides the same “high quality” of customer service that it has provided in the past, they are in for a rude awakening!

In the past, my clients have paid $299 for NO guarantee of inclusion, NO control of descriptions, NO control of directory placement and ZERO customer service. What can we expect for $49?

I really wonder!

I think Yahoo should stick w/ the $299 and add some guarantees, some control of descriptions and most importantly add some customer support!

Rich Blakemore
www.RichsWebDesign.com
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Michael

I would have favored a higher inclusion price for a shorter period of time and a longer rate of refreshing/spidering versus what they have done now. If I want content realted material, I will search Google. If I want products/services, I will use Froogle. If I want to use Yahoo, then I will expect higher product/services costs to offset such costly marketing. Google gets my search queries from now on.