Search Engine Journal

Overture extends HP deal | CNET News.com: “Overture Services on Thursday said it extended its marketing agreement to tie its commercial Web search results to Hewlett-Packard computers for another year.

The agreement offers Overture a button on HP Pavilion and Compaq Presario notebook and desktop PC keyboards. HP users who press the ‘Search the Internet’ button can access Overture’s paid search results.

Overture and HP will also extend their marketing agreement to Canadian PC buyers. It had been effective just in the United States.

The marketing agreement is one of many distribution relationships struck by Overture. The company has been fueling other Web properties by paying partners a percentage of revenue generated by people clicking on its results. Overture auctions off placement for search keywords and charges advertisers a fee every time someone clicks on the advertiser’s link. “