Comments on: Outrank Your Competitor For Their Brand Name http://www.searchenginejournal.com/outrank-your-competitor-for-their-brand-name/8210/ Tue, 14 Feb 2012 17:43:21 +0000 hourly 1 http://wordpress.org/?v= By: Justin March http://www.searchenginejournal.com/outrank-your-competitor-for-their-brand-name/8210/comment-page-1/#comment-1092119 Justin March Wed, 14 Jan 2009 17:47:47 +0000 http://www.searchenginejournal.com/outrank-your-competitor-for-their-brand-name/8210/#comment-1092119 A good article as always from Ann... Without the competitors brand on the site, why would you want to IMHO, you are manipulating the Search Engines in a way that they probably won’t like and confusing the site visitor when they find that the brand that they were after isn’t present. Better to spend time on more productive activity IMHO. A good article as always from Ann…

Without the competitors brand on the site, why would you want to IMHO, you are manipulating the Search Engines in a way that they probably won’t like and confusing the site visitor when they find that the brand that they were after isn’t present.

Better to spend time on more productive activity IMHO.

]]> By: Ted Murphy http://www.searchenginejournal.com/outrank-your-competitor-for-their-brand-name/8210/comment-page-1/#comment-1091888 Ted Murphy Sat, 10 Jan 2009 15:44:52 +0000 http://www.searchenginejournal.com/outrank-your-competitor-for-their-brand-name/8210/#comment-1091888 Personally, I think copyright theft and trademark infringement are bad. The search engines should not be allowed to sell paid links on copyrighted terms and/or legal trademarks. Personally, I think copyright theft and trademark infringement are bad. The search engines should not be allowed to sell paid links on copyrighted terms and/or legal trademarks.

]]> By: Mark http://www.searchenginejournal.com/outrank-your-competitor-for-their-brand-name/8210/comment-page-1/#comment-1091877 Mark Sat, 10 Jan 2009 10:50:59 +0000 http://www.searchenginejournal.com/outrank-your-competitor-for-their-brand-name/8210/#comment-1091877 Well written and interesting article. People bid on our brand name on popular ppc programs on a regular basis. We too compare our products or have an analysis of our competitiors price along side our price. Well written and interesting article. People bid on our brand name on popular ppc programs on a regular basis. We too compare our products or have an analysis of our competitiors price along side our price.

]]> By: Web Templates http://www.searchenginejournal.com/outrank-your-competitor-for-their-brand-name/8210/comment-page-1/#comment-1091841 Web Templates Fri, 09 Jan 2009 18:27:53 +0000 http://www.searchenginejournal.com/outrank-your-competitor-for-their-brand-name/8210/#comment-1091841 Another reason that everyone should own their brand on social sites. Even if they don't actively use it they should go through the process of locking up important brand names. IMO. Another reason that everyone should own their brand on social sites. Even if they don’t actively use it they should go through the process of locking up important brand names. IMO.

]]> By: Michael Martinez http://www.searchenginejournal.com/outrank-your-competitor-for-their-brand-name/8210/comment-page-1/#comment-1091839 Michael Martinez Fri, 09 Jan 2009 17:57:21 +0000 http://www.searchenginejournal.com/outrank-your-competitor-for-their-brand-name/8210/#comment-1091839 People have been doing this for years. Linking is the least efficient means of optimizing for search but because all the SEO blogs and forums obsess over linking a lot of people invest the majority of their time and resources into linking. Hence, it's happened more than once through the years. In fact, some business discussion groups have been flooded with complaints by merchants who are upset by the fact that their affiliates outrank them for their own names. People who develop huge linking assets can do all sorts of smarmy things. There's no way around that. People have been doing this for years. Linking is the least efficient means of optimizing for search but because all the SEO blogs and forums obsess over linking a lot of people invest the majority of their time and resources into linking.

Hence, it’s happened more than once through the years. In fact, some business discussion groups have been flooded with complaints by merchants who are upset by the fact that their affiliates outrank them for their own names.

People who develop huge linking assets can do all sorts of smarmy things. There’s no way around that.

]]> By: Nick Stamoulis http://www.searchenginejournal.com/outrank-your-competitor-for-their-brand-name/8210/comment-page-1/#comment-1091837 Nick Stamoulis Fri, 09 Jan 2009 16:47:04 +0000 http://www.searchenginejournal.com/outrank-your-competitor-for-their-brand-name/8210/#comment-1091837 yeah i would focus attention on just trying to rank for targeted keywords rather than getting something else to rank for your competition. What goes around comes around. yeah i would focus attention on just trying to rank for targeted keywords rather than getting something else to rank for your competition. What goes around comes around.

]]> By: Saad Kamal http://www.searchenginejournal.com/outrank-your-competitor-for-their-brand-name/8210/comment-page-1/#comment-1091836 Saad Kamal Fri, 09 Jan 2009 16:28:20 +0000 http://www.searchenginejournal.com/outrank-your-competitor-for-their-brand-name/8210/#comment-1091836 Yes the technique works (even though its slightly shady). Social sites like Bebo, Digg, Squidoo are often used for these things. But personally i feel that If I really need to outrank my competitor for his brand name, I might run a quick PPC campaign --- the bid price will be very low since no one else will be bidding on their brand name (assuming that its a small brand). I can run a side by side comparison of the competitor's product with mine -- Clearly showing the customer why 'my product/service' is better. And I may be able to get them to buy my product ... I might even give them a 'special discount' or trial etc.... But the campaign needs to be monitored 24/7.. b'cuz if my competitor finds out, he will do a hell lot of clicking ..... Yes the technique works (even though its slightly shady). Social sites like Bebo, Digg, Squidoo are often used for these things.

But personally i feel that If I really need to outrank my competitor for his brand name, I might run a quick PPC campaign — the bid price will be very low since no one else will be bidding on their brand name (assuming that its a small brand).

I can run a side by side comparison of the competitor’s product with mine — Clearly showing the customer why ‘my product/service’ is better. And I may be able to get them to buy my product … I might even give them a ‘special discount’ or trial etc….

But the campaign needs to be monitored 24/7.. b’cuz if my competitor finds out, he will do a hell lot of clicking …..

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