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Online Shopping Up by 42%: E and M Commerce Play Increasingly Significant Roles for Retailers

As computers, mobile devices, and search continue to play an ever increasingly role in the lives of consumers, this holiday season has been projected to lead with the highest grossing revenues in online shopping ever recorded. This development has been supported by the evolution of the web, which has brought vast amounts of information to the fingertips of users, making it has been easier to connect with brands than ever before. To investigate the vitality of this trend, Chitika Insights conducted a research study comparing year on year growth of online shopping.

Online Thanksgiving Shopping 2011 637x444 Online Shopping Up by 42%: E and M Commerce Play Increasingly Significant Roles for Retailers

To measure the degree of increase in online shopping, the above graph compares the level of growth in online shopping interest between the week before Thanksgiving and Thanksgiving week for 2010 and 2011, looking a sample covering hundreds of millions of impressions. As you can see, whereas shopping only grew 25% between these two weeks in 2010, it grew by a whopping 42% in 2011. This data set highlights the fact that the growth rate of online shopping behavior continues to increase.

E-commerce has clearly solidified its importance to consumers and retailers alike, and m-commerce is also starting to play an increasingly larger role in the equation as well. The success of retailers both on and offline depends entirely on their ability to adapt to the growing volume of traffic and unique needs of online shoppers. By providing consumers with added touch points like websites optimized for mobile phones and the incorporation of QR codes, (which shoppers can scan to get more information on products they are looking at in-store), retailers are likely to enjoy higher profits by ensuring they reach customers on every possible channel of commerce.

02c4064cd3dd2483b549e5fbbd9a40bf 64 Online Shopping Up by 42%: E and M Commerce Play Increasingly Significant Roles for Retailers
Gabe Donnini is a Data Solutions Engineer at Chitika and a lead author for reports by Chitika Insights, the research arm the online ad service. After graduating with a B.A. in Business Administration from Ithaca College, Gabe has been pursuing his passion for technology by researching and analyzing new and emerging trends in the online world. His reports have been featured in a range of international media outlets including; CNN, PC World, MSNBC,The Wall Street Journal, International Business Times and Huffington Post, among others. Follow Gabe on twitter @gdonnini

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2 thoughts on “Online Shopping Up by 42%: E and M Commerce Play Increasingly Significant Roles for Retailers

  1. This headline is misleading.. I was looking for real sales data, not “interest this week over last week”. I’m certain that in the bricks and mortar world interest increased more than 42% between Thanksgiving weekend and the weekend prior.

    This data is relatively meaningless, unfortunately.