Attention Shoppers: Pull out your credit cards, and begin shopping!
Black Friday is normally an event that commences the Friday after Thanksgiving and is chock-full of savings, discounts, sales and bargains for the savvy and money-conscious holiday shopper. However, this year, retailers are doing the Black Friday event a few weeks earlier, much earlier than the eventful Thanksgiving Friday, in hopes of getting a jump on sales and profits for their companies.
Online retailers are marketing to consumers early in the month to draw them to their sites and entice them to shop with them. Toys R Us, the huge toy retailer, is already offering a huge 2-day sale early in November, free shipping and releasing its Christmas shopping book on the first weekend in November.
Wal-Mart is also heavily marketing their toys and books with online sales that will run from November 7 through November 24.
Sears got an even earlier jump on the competition by offering a month-long sale that went through most of October. They called it Black Friday Now.
So what does all of this mean for the online marketing campaigns for retailers?
If they want to stay on par with the competition and compete for the consumer’s dollar, they will have to be quick(er) to the draw and offer more, bigger and better savings than what’s already available. For the online shopper who can shop stores as easily as clicking and clicking away, the online marketing campaigns from the retailers have to make their first pitch one that will keep the shopper on their site.
The great thing that early savings and shopping means for the online shopper is that they have so many available options to choose from among retailers. And, with many of them offering free shipping with purchases, the online shopper should fare quite well on his shopping excursions
Jen Williams
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