Comments on: Obama Spent $2.8 Million on Google Advertising This Year

By: BottomTurn

BottomTurn — Fri, 30 May 2008 13:12:17 +0000

being a foreigner, and living outside the US, but working in the SEM world, it is very interesting to know that politicians are using the web too, to promote themselves and get some ROI. very interesting….

By: Chris Slocumb

Chris Slocumb — Thu, 29 May 2008 19:25:45 +0000

Chris Hughes of Facebook is on Obama’s campaign…probably has something to do with it.
http://progressillinois.com/2008/05/02/obama-facebook-king

By: Dev Basu

Dev Basu — Thu, 29 May 2008 18:13:29 +0000

Aside from the buzz around Ron Paul, Obama’s online reach campaign has been profilic to say the least. I can’t remember any political campaign globally, that has employed as much use of social networking sites like twitter, linkedin, facebook, and others to get a competitive advantage. I wonder what lucky SMM professional he hired?

By: Quentin6s

Quentin6s — Thu, 29 May 2008 16:00:01 +0000

Interesting stuff! The Obama campaign’s understanding of web-based marketing is pretty unprecedented. I think we’ll see far more highly coordinated web-based political campaigns in the future.