Mobile Search

New Mobile Ad Format in Google Ad Words

As an Ad Words advertiser, you have the option to create ads that can be delivered on mobile devices. You can even target these ads to certain devices and select mobile carriers if you choose.

Earlier this year Google launched a click to call ad format in Beta that can be location targeted to mobile phones. This is now out of beta and will be available to everyone in the coming weeks. The ads will appear as a banner text ad with a business icon that expands to show your business location on an expandable map.

The ad will also display along with ad creative and a click to call phone number.

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According to Google, this is a great value as you’re only charged when a user clicks to call your business or clicks to visit your website, but the prices for these calls were not made available in the press release. In order to participate, the following needs to be set up:

  • Ensure your campaigns are opted into the Google Display Network
  • Set up location extensions and add your business phone number and address
  • Make sure you select the ‘iPhones and other mobile devices with full internet browsers’ setting.

This public release comes just a few months after Google’s announcement that their ‘Tag’ program for the map listings is available nationwide. For advertisers with physical locations, these two new options are at the very least worth testing out. More information on each can be found here and here.

 New Mobile Ad Format in Google Ad Words
Erik Whaley is the director of Local Search Traffic, interested in local map listings, local search marketing, local PPC and franchise marketing
 New Mobile Ad Format in Google Ad Words

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