NBC Universal to Buy iVillage
NBC Universal had announced earlier today that they agreed to acquire iVillage Inc for $600 Million cash.
iVillage, which owns several woman targeted websites such as iVillage.com, Women.com, and Healthology.com, should serve as a major digital platform and be tied into NBC’s television programming.
“iVillage immediately gives us scale and a profitable, established platform to expand our digital efforts, especially in the rapidly growing areas of health and women’s interests,” NBC Universal said. “This is all about creating important new intersections between community, content and commerce.“
