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MySpace.com & Yahoo Top Sites People Spend Most Time On

Compete.com just published a blog entry ranking the top 20 sites which Internet users waste their time on.

Compete Time Spent Dec06 MySpace.com & Yahoo Top Sites People Spend Most Time On

The first two are predictable, MySpace.com and Yahoo. Google is ranked 5th.

Are you surprised?

Well you shouldn’t be as most of the time spent on Google is probably GMail or search. Their other channels aren’t really popular enough to suck up all of our online time, and Google is so efficient that ideally, they should not be listed anywhere near MySpace.

More factoids from Compete.com:

  • Only 20 domains capture a whopping 39% of all our time spent online.
  • Only 2.1% of our time is spent on Google.com (includes all sub-domains).
    • This surprised me somewhat, given how much I *think* I use Google everyday. I still think I use Google quite a bit, but now realize I don’t spend much time on the site itself. Google is NOT a portal with loads of content. Gmail and Google News are the only services that I spend considerable time on. Search, Maps, etc are quick look-up utilities, as they should be.
    • Even if one adds time spent on YouTube.com (#12) to Google.com’s (#5) tally — it still only adds up to 2.7%, and is well below time spent on Ebay.com (#4).
  • MySpace (#1) is miles ahead of Yahoo! (#2), however Yahoo! impresses. Yahoo holds a significant lead over Google+YouTube.com, MSN+Live.com and AOL+AIM.com. Yahoo simply needs to merge with MSN to take #1 (hint hint)
  • The presence of Adultfriendfinder.com on this list is surprising, but hey, everyone needs a friend, or two!
Screen Shot 2014 04 15 at 7.21.12 AM MySpace.com & Yahoo Top Sites People Spend Most Time On
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Screen Shot 2014 04 15 at 7.21.12 AM MySpace.com & Yahoo Top Sites People Spend Most Time On

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38 thoughts on “MySpace.com & Yahoo Top Sites People Spend Most Time On

  1. I think what is most important about these stats, is the kind of traffic that each of these site receive respectively. Yahoo is probably popular as a homepage because its main page is content intensive, and has been so for many, many years. The Google homepage, on the other hand, aside from being relatively new, is not at Google.com, but on a sub-page. The content, moreover, is not as readily pre-packaged as Yahoo’s

    As for MySpace, considering how 64% of US teens with internet access are signed up, it seems likely that much of their user base just never bothers to log-out. Indeed, anyone who knows a MySpace addict (and there are many) could agree.

    I wouldn’t be surprised that if Google moved their homepage to their main page, they would quickly out-pace Yahoo for the #1 spot. Of course, there is a lot to be said for the minimalist layout of Google’s main page.

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