It’s true that a majority of blogs based out of the U.S., U.K., and Canada have a predominantly English-speaking audience but they also have around 20% of their traffic coming from non-English-speaking countries. Here’s how to increase that 20% figure and further capitalize on the international audience in two easy steps.
Blogging in Multiple Languages
Making your content available in multiple languages is easier than ever before. While they aren’t perfect, there are many plugins that automatically translate your content into Italian, French, German, Korean, Japanese, Korean, Chinese, Spanish, Portuguese, Arabic, Russian, Greek , Dutch, and a few more, using Google’s translation service. Providing your content in multiple languages allows your readers to switch back and forth between English and their native language and better understand your content. This also encourages people in other countries that are currently not reading your content to give it a try.
This is of course just a first step and a way to appeal to a broader audience without having to sacrifice resources.
Socializing in Multiple Languages
The social media phenomenon, especially based on the Digg model, has won global appeal. Once your content is available in multiple languages, you need an internationally-focused social media strategy. Here are a few sites to get you started:
1. Spanish – Meneame
2. Chinese – DigLog, DigBuzz
3. German – Yigg
4. French – Fuzz
5. Japanese – AtNewz
6. Russian – News2
When I was blogging at 901am, we saw that we had a substantial Spanish speaking audience and slowly saw that audience grow once once we enabled on-site translations of our content. Not only that, but I’ve had people contact me to request authorization to manually translate and re-blog my content for foreign audiences (Korean and French). Blogging and a majority of the niches covered by bloggers really transcend local culture and appeal to a worldwide audience, making it very important to ensure that your blog speaks multiple languages and is ready to be appreciated by the international blog reader.