Social Media

Mojopages has some buzz mojo

We’ve seen companies publicly document their startups before, most notably on Bare Naked App, from Carson Systems who by the way is now documenting the sale of one of their businesses, DropSend. The latest one that I’ve been paying attention to is MojoPages. I’ve been reading their blog ever since I came across their videos on Veoh and it is very addicting.
MojoPages is new startup that’s aiming to blend social networking with a Yellow Page style directory. I would love to hear how they are going to differentiate themselves from Yelp who’s already got some great traction but that’s not really the point of this post. The point is that I’m trying to showcase the great job they are doing building buzz for their company through social media optimization.
The thing that originally caught my attention were the videos I saw, they have been put together very well and they are also very entertaining, especially to someone who’s involved in building startups of their own. I’ve heard of MojoPages before but to be honest, I didn’t pay any attention to them until I discovered the videos that they distributed on Veoh.
The second thing I really like is how they are documenting the startup on their blog. One of the things that is really cool is they are allowing readers to help dictate the direction of the company, asking for feedback and opinions every chance they get. This can be a great way to build a solid product that works best for your users. I also like how each person in the company takes turns writing on the blog, this really gives insight to all aspects of the startup process and gives the company much more personality.
I think you would be hard pressed to find a company that’s opening themselves up the way MojoPages has. What a great example of how to participate and interact with your users. This is SMO 101 at its finest, anyone interested in tapping into the social media to create buzz needs to check out what they are up to.

 Mojopages has some buzz mojo

Cameron Olthuis

 Mojopages has some buzz mojo

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2 thoughts on “Mojopages has some buzz mojo

  1. Hello Jeremy,
    You’re right, this type of model does already exist. Just like search engines existed before Google and social networking sites before myspace. The key to our success will be if we can do it better than those already in the space. That’s the gamble.

  2. Jeremy, Like Jon said; this model has already been done. I really like what Yelp is doing. But the point of this post wasn’t about the idea or business model, but the buzz they are creating with the blog and vlog.