In a recent interview in San Francisco, Arjun Arora from Retargeter provides mobile marketing strategies for small business and large with retargeting. Arjun Arora is the CEO and Founder of ReTargeter a full-service display advertising solution specializing in retargeting and audience targeting.
To learn more about mobile marketing strategies and retargeting, watch the video below:
Here are some key takeaways from the video:
- You can now target down to the device level so you can target for example just iPad users
- By targeting devices you can narrow your user demographics to in this example users with high disposable incomes
- Ipad users are more likely to be shopping rather than browsing in comparison to mobile phone users
- Check used ipad specific targeting to get very high clicks and users take up
- The cookie is not going away because so much of the internet is reliant on it
If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit SEJ’s YouTube page for more video interviews.
screenshot taken 12/17/2013 of aforementioned YouTube video.