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	<title>Comments on: Microsoft Secures Facebook Advertising Deal : Takes $240 Million Equity Stake in&#160;Facebook</title>
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	<link>http://www.searchenginejournal.com/microsoft-secures-facebook-advertising-deal-takes-240-million-equity-stake-in-facebook/5892/</link>
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		<title>By: jim</title>
		<link>http://www.searchenginejournal.com/microsoft-secures-facebook-advertising-deal-takes-240-million-equity-stake-in-facebook/5892/comment-page-1/#comment-690157</link>
		<dc:creator>jim</dc:creator>
		<pubDate>Thu, 25 Oct 2007 12:11:35 +0000</pubDate>
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		<description>this microsoft investment makes perfect sense and this is why i still believe they will purchase yahoo.  the next big trend is market segmentation.  in order to take advantage of this microsoft will require user preferences and interests.  this way they can monetize the traffic.  so at the end of the day segmented traffic is all about location.  facebook and yahoo have location with millions of users.</description>
		<content:encoded><![CDATA[<p>this microsoft investment makes perfect sense and this is why i still believe they will purchase yahoo.  the next big trend is market segmentation.  in order to take advantage of this microsoft will require user preferences and interests.  this way they can monetize the traffic.  so at the end of the day segmented traffic is all about location.  facebook and yahoo have location with millions of users.</p>
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