Microsoft Expanding Live Search into China

Microsoft Expanding Live Search into China

Under a deal with China Telecom, Microsoft will be serving a Chinese version of Live Search to China Telecom’s 25 million broadband customers.

The People’s Daily Online reports:

Microsoft has been looking for an opportunity to get into the search market since Baidu.com, Yahoo! and Google joined. The launch of Live Search is undoubtedly strategic.

China Telecom is China’s largest immobile network operator and internet provider, providng 210 million customers with voice service and 25 million customers with broadband service. It has more than 80 million internet users and over 400 city portal webs.

Written By:
PG

Loren Baker | Search Engine Journal | @lorenbaker

Loren Baker is the founding editor/creator of Search Engine Journal and remains an advisor and Editor In Chief to this publication.

More Posts By