Microsoft AdCenter Tests Desktop Application

Microsoft is now soliciting beta testers for its AdCenter Desktop application. Launched sometime in June the Microsoft AdCenter Desktop enables advertisers and agencies to manage their AdCenter accounts from a desktop application. They can then upload what they have done on their PCs to their AdCenter account online.

Specifically, the AdCenter Desktop lets you:

• Quickly navigate through multiple accounts
• Copy and paste keywords, negative keywords, match types and bid amounts from the adCenter Add-in for Excel into the Desktop application
• Bulk edit multiple items at once (bid prices, destination URLs, ad group targeting, etc.) —within or across groups of items
• Scan campaigns for editorial issues before uploading to adCenter
• Upload changes to the adCenter user interface instantly with one click

To get the AdCenter Desktop, users would need to fill out an online request form. Microsoft will then sent invites to selected beta testers.