Comments on: 5 Ways to Maximize PPC Impressions

By: ppc evolution

ppc evolution — Sun, 21 Jun 2009 11:48:52 +0000

Content network campaigns also require a different style of ad because the user is in a different mindset to the search network.

By: Brian Carter

Brian Carter — Wed, 06 May 2009 13:34:16 +0000

Richard, the goal is to drive revenue at an acceptable level of ROI. You are correct if you mean Content network gets more impressions, but our goal is sales, so CTR plays in as well- though Content network impressions are higher, CTR is lower, and content campaigns have to be managed properly to get good ROI. Search network campaigns have less impressions but higher CTR… to get the maximum impressions for an offering, you need BOTH the Search and Content networks.

By: Internet Strategist

Internet Strategist — Wed, 06 May 2009 04:06:18 +0000

Although you can still use ppc advertising to drive sales and profits it must be undertaken carefully. Have you read my post about how pay per click and especially AdWords has changed over the years? I’ll use that link URL for this comment.

By: J U Hasan

J U Hasan — Tue, 05 May 2009 15:08:05 +0000

Nice post

I guess most important point is to find out the correct parameters settings for location, age group, day time etc.

By: Richard Fergie

Richard Fergie — Tue, 05 May 2009 10:41:48 +0000

If impression share is one of the metrics that your campaign is being measured on then consider turning off the search network.

Some search network sites don’t show as many ads as Google search does so unless you have a good ad rank you can miss impressions here.

By: al z

al z — Tue, 05 May 2009 00:44:26 +0000

nice article. im planning to try and implement these techniques. i would love to see what tools your recommend for managing ppc campaigns.

thanks
ipvestors.com

By: Brian Carter

Brian Carter — Mon, 04 May 2009 19:56:11 +0000

The author is sexy