SEO

Matt Cutts’ Take On SEOs After New Update

How’s everyone doing post Penguin 2.0? This update only affected 2.3% of search queries, yet some of our users said the following about the new update:

 

“It is working..now i can see lots of variations in ranking.”

 

“I just checked my ranking. some sites are down and some sites are up.”

 

“I have seen drastic changes in our websites SERP rankings.”

 

“This has got to stop. Google cannot continue to play God with the internet.”

Others in the industry believe Google released the update to increase their profitability. In this official video by Matt Cutts, we learn quite the opposite:

Other things mentioned by Matt Cutts were:

1. What will most SEOs not understand?

The difference between an algorithm update and a data refresh. Penguin update 2.0 is an algorithm update. For a better understanding of these terms Matt Cutts uses, click here:

http://www.mattcutts.com/blog/explaining-algorithm-updates-and-data-refreshes/

Another thing that most SEOs won’t understand is that Google actually decreased their revenues from the new updates. You realize that the new updates actually improve the quality of the internet experience. In the long run, such a move increases trust and brand equity. This is what keeps people coming back to Google and using them for their primary search engine.

2. Where are SEOs spending too much time?

SEOs are spending too much time on linkbuilding still. They need to embrace the grand picture. This includes compelling content and user experience. Matt specifically mentions two areas of experience that we need to focus on: design and speed.

Conclusion

Let’s make sure we aren’t whining, but evolving with the Google updates, learning the proper terminology so we can understand what Matt Cutts is saying to us, and spend time in the areas that actually matter (User experience).

 Matt Cutts Take On SEOs After New Update

Adam Morgan

Adam Morgan is a PPC expert, entrepreneur, blogger, and amiable guy. In his spare time, you can find him updating his own blog.
 Matt Cutts Take On SEOs After New Update

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7 thoughts on “Matt Cutts’ Take On SEOs After New Update

  1. Here’s what I think about this video.. You can let me know if you agree or not.

    1.Websites need the correct tags, H1,H2, H3, H4, H5, H6.
    2. Recognized Paid Links Make Less of An Impact, but still make an Impact.
    3. The Google Disavow Tool is going to be used religiously by SEOs
    4. Google is never going to bash themselves.
    5. Natural Links, through link bait ( Relevant Press Releases) and Social Media Updates are the way to go.
    6. Google Page Speed API is a must for all websites.
    7. Build a few relevant links on Craigslist?
    8. Ensure a website is responsive and is available on all platforms.
    9. Use HTML5 over other languages.
    10. Be fresh, relevant, and transparent!

    That’s it. :)

    Great article, Adam!

    1. User experience in any form right from “page load time” to “site structure” and usability, Google is keen on making sure the sites which are on the web and looking for increase in search visibility do at first place. Google also wants to make sure that every site on the web provides the best content in the niche to its users. Basically Google wants to create a content rich web.

    2. User experience in any form right from “page load time” to “site structure” and usability, Google is keen on making sure the sites which are on the web and looking for increase in search visibility do at first place. Google also wants to make sure that every site on the web provides the best content in the niche to its users. Basically Google wants to create a content rich web.

  2. You don’t get to be the giant that Google is without thinking long term. Look at how many verticals they have entered over the years and how far a cry from search those new niches are. I think they get that losing a little revenue now isn’t going to destroy their profitability any time soon.

  3. Enough clarification has been given by the Matty on this but truth never be changed. All these updates has been done to increase the revenue of Google. From where ? Morgan you know very well as you are a “PPC Expert”.

    Btw now-a-days you aren’t using “SEO Consultant” in your Bio.

  4. I am in the process of working on writing more content on my website. I want users to know that I an authority when it comes to social media, web design, and web development. I have not see that much of a change from the Google update in terms of the competition. My website is still a work in progress and I wish I had more time to dedicate to it so that it can rise above the ashes.

  5. I believe Google in sincere in its efforts to focus on its brand equity and trust by launching the recent updates. However, this does not mean they have no money concerns. Indeed the opposite is true. They are just shifting their focus more onto long-term and the recent changes are just perfect for long-run profitability.