Matt Cutts : Google & SEO Interviews
2005 may be remembered as the year of the Green Chicken for some, and the year of Paris Hilton and the Pritt-Aniston break up for others, but for the SEO community, I’m taking the liberty to declare 2005 to have been the Year of Matt Cutts. Since Matt started blogging and making himself more accessible online and at conferences, he has been handed the task of holy search messenger by Google to help bring some sanity to the SEO world.
And SEO has changed over the past year. No longer is the industry loosely associated with such short term results targeted & senseless practices such as keyword stuffing, link mining, and article & content reprinting. Instead, Matt has helped tremendously to add legitimacy & professionalism to SEO by persuading practicioners to focus value on original content, valued earned links, and natural language text. Additionally, Matt’s diplomacy has assisted in shining the spotlight a bit brighter on usability, bringing long time forums such as Cre8asite and its moderators into the ‘SEO’ tutorial & expert mix.
On the Matt Cutts blog, Matt has put together a nice review of his SEO oriented interviews with Aaron Wall, Nick Wilson of Performancing, Philipp Lenssen, and Sarah McKay. The post, dubbed Mattaholic, is a nice compilation of Matt’s insight over the past year, and I would highly recommend that all interviews be printed out, then read outloud with a big sloppy mug of coffee in one hand and a ball point pen or yellow hilighter in the other.
original content, valued earned links, and natural language text
///natural language text
Theoretically, that “sounds sound” but in reality natural language text when curling up with a good book, has a totally different effect when competing with ADS Animations and Scrolling norms of the virtual world – many time Bullets and hooks related the information in a digestable manner.
///valued earned links
One has to be in a position to be noticed to get the value added links – for most people aggressive link marketing is the only way the average Joe can get a foothold
///original content
What can the average Joe get access to that is original that the Giants can not have already have accessed – the only other option is to become provacative for the sake of being different and attention getting – unique content does not neccessarily mean valid content.
One possible answer would be for Google and others to understand, communicate and present measurable options to new Website owners, that would allow them to get a chance to become competative initially.
The world’s most powerful search engine (it isn’t the Big G, by the way) defines SEO:
A Search Engine Optimizer is one who makes (a computer program used to (thoroughly look into (websites) in an effort to find (information))) as perfect, effective, or functional as possible.
Mr. Cutt’s has yet to demonstrate a /true/ effort in fulfilling the definition of SEO.
Mr. Larry Page looks at this way:
“Well, Larry Page, one of the co-founders of Google, is not very satisfied with the results of Google searches.
On a scale of 1 to 10, he thinks that Google delivers about a 3. They want to do everything they can to improve the quality of search.”
Perhaps Mr. Cutts should spend less time blogging bloggery and more time in his cubical conducting information analysis and keying code.
Apparently, the term professionalism is too loosely implied these days. My standards are more in line with his boss’s, not with Mr. Cutt’s.
Where does your (used generically) /standards/ lay, “3″?
I checked out mattaholic, no information, no point, just some pathetic ego boosting !!
But where will the blog lead us? Maybe it focus too much on content, entering the next age of content spam!