Yahoo Search Marketing has introduced a new and results oriented sponsored search interface and ranking system which has been code named Panama.
Mona Elesseily of Page Zero Media has been working hard on learning all of the in’s and out’s of the system and has published her 100 page report : Mastering Panama.
Today, the majority of online advertisers are neglecting the power of Yahoo! Search Marketing, in part because Yahoo isn’t the hot media topic (Google still is), but also because Yahoo’s new, long-promised ad platform (codenamed Panama) was so good it actually caught a lot of advertisers off guard!
Key topics covered in Mastering Panama include:
- Drill down: new geotargeting capabilities
- Understand match types and MatchDriver technology
- Y!SM service tiers and certifications
- Streamlined editorial review process
- Improve ROI with the new quality index
- Yahoo! 2010: new advertising products
- Ad copy rotation: run better tests
- Keyword research: Time saving tools
- Click volume forecasting
hi………..Loren…..
Very Nice Post……
keep up posting…….
Panama is still very far from Google Adwords. We use YSM in Hong Kong and despite the changes I do not see the reason to switch more than 5% of our clients online marketing budgets to it.