Google’s shopping search engine Froogle has been around for 18 months or so, but not too many folks really knew about it until Google added Froogle listings to its search results pages and began promoting Froogle on Google more this spring. Froogle is a shopping search engine which accepts shopping site product feeds into its search index for no fee. While still not the premier shopping search engine, Froogle has shown great promise and being a Google property, is bound to jump to the top of the shopping pile within the next year.
InternetRetailer.com recently did an interesting case study on the results of Northern Tool and their Froogle marketing plan. Northern Tool uses shopping feeds to list their products in various shopping search engines, most of which charge a per click fee for listings. However, they began their Froogle campaign when Froogle was still not well known, Northern Tool & Equipment Catalog Co.’s e-commerce manager Nate Miller admits “It’s free to submit it to Froogle, and we already had this feed built, so we said, let’s just submit it and see what’s out there.”
When the Northern Tool first started giving Froogle data on their products and prices, the Froogle shopping search engine wound up delivering all of $40 in revenue for the first quarter. However, when Froogle was listed on the Google homepage, that revenue jumped to $5,000 in a month, and then tripled a month later. The Northern Tools Froogle Case Study is an excellent read for any Internet marketer or for e-commerce site management.
Froogle grows with Mother’s Day Shopping
The number of unique visitors to Froogle grew by 80% over the week before Mother’s Day. Froogle jumped 80 percent in traffic to 613,000 unique visitors, from 340,000 visitors during the previous week. In March, Google decided to add Froogle results to their search engine result pages which may have increased that branding and usage of Froogle this Spring.
The top growth percentage of online shopping search engines and directories are as follows:
AOL Shoppping 91%
Froogle (Google) 80%
MSN Shopping 35%
MySimon 14%
Quixtar 8%
Hello,
I saw your article on Froogle at your site and I was wondering if I could reproduce that on my site? I am looking for some high quality articles on Froogle to feature on my site.
Thank you,
Cordially,
-Mervyn Jose
Founder, SiteAll.com
http://www.siteall.com/
I for one, have found Froogle pretty frustrating. Our products don’t show up when searching for many of our primary keywords. On some keywords, some show up, but not all of them, and these are the keywords that people search for, as they are the very common misspellings of our products.
When asking Froogle support about this, they told me that all of our products are returned when typing in these keywords -with- our store name. Well.. Yeah? That’s not very helpful, as no-one knows our store-name yet, and if they did, they wouldnt need Froogle to find us. These are keywords that we’ve put in our product descriptions, and titles. They would seem to be a better match for those keywords than many others, yet we aren’t there. Search for EyCatcher and they’re all there. Search for EyeCatcher, and you’ll be lucky to find one, even though this is the word people search for when looking for our products.
Even though our products are 18 guage steel lawn decor, many of them are froogle classified as “jewelry”.
In 3 weeks on Froogle, we havn’t received a single hit from their search.
Thinking about pulling our store from there, as the time and energy involved in the feed isn’t really worth it.
http://www.eyecatchershome.com
I think Froogle is still in its infancy and that it will greatly improve over time. I have found the Froogle folks to be very responsive to my queries and requests. At first our products were listed in truly bizarre categories, but when I gave them a list of these weirdnesses, they said that the categories will be checked by a human soon.
Interestingly, our ebay store sales turn up near the top also, for our most obvious product keywords. Think I will narrow the price difference between ebay and our site if we start seeing a lot of Froogle action.
I don’t know if this could find some one that who are searching for a factory to make a reduplications for their custom figurines.
We have been doing a Froogle feed for a while, but not seeing much traffic. Anyone get the algorythm they are using to pick the top 3 they show on Google? We have not found any good info on how to best optimize for Froogle. Thanks.
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We have had decent success with our creatine supplements on Froogle. Find that if we are top 3 for “creatine” or “bodybuilding” searches we see a 15% jump in sales. If we are not in the top 3 – no real impact
This is a bit of an old article, but a good one nonetheless.
I thought I’d post something, just because I came across it.
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Found your site by searching for Froogle feed assistance. Very insightful. Thanks!
2nd try. Didn’t take the url.
This is a one super duper site
Get covered
hello all, I have read this post and found it to be very informative and gained allot from it. I appreciate the efforts involved in creating it! Thanks for sharing it with us
Chat and friends thankS ..
Froogle is coming along with its marketing.