In a recent interview from #ASW14 in Las Vegas, Nick Cuttonaro from The Link Builders chats with Search Engine Journal’s Murray Newlands about protecting your online reputation and offers some tips for reputation management.
Nick has been a part of the online marketing industry for many years, and specializes in SEO, lead generation, web development, and reputation management. He founded Hyper Vision Media, an online advertising agency that produced marketing plans for major motion pictures, and also served as an Account Executive at Future Tech Enterprise before starting The Link Builders, where he is currently the Vice President.
The Link Builders was started by Robert Adler and Nick Cuttonaro, who have 30+ years of combined experience in the Internet marketing industry. Their company provides brand and reputation management services for local businesses, PR professionals, consultants, agencies, and enterprises.
When it comes to brand and reputation management, Nick is a great resource for learning how to protect the name of your business, and in his interview with Murray, he offers up a lot of his best pieces of personal advice for maintaining a great public image. He talks about the importance of staying on top of your social media profiles and keeping them up to date, to also maintain a positive tone of voice, and to utilize video content and authoritative blog posts in order to help your search rankings in Google.
To find out more, watch the full interview below:
These are some key takeaways from the video:
- In the interview, Nick tells Murray that in order to protect your brand’s image, you should always be in control of your social media profiles, keep them updated, and be conscious of what you’re posting.
- Nick also advises that when posting content, keep it professional and keep it positive. Avoid using negative language or complaining about other brands or products and stick with the upbeat and fun content.
- Nick says that the types of pages and content that are ranking best in Google are social profile sites, video content, and authoritative, informative blog posts.
If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit Search Engine Journal’s YouTube page for more video interviews from Affiliate Summit West 2014.