Social Media

Making MySpace Effective

Have you ever seen a [company's MySpace profile](http://www.pronetadvertising.com/articles/aquafinas-myspace-marketing.html)? I have noticed that more and more large, medium and small businesses are creating profiles in an effort to leverage the MySpace community. It seems like most of them think that by popping up a decently designed profile and adding thousands of friends their business will grow to a whole new level, but the problem is that this in itself is not too effective.
Creating a nice profile with thousands of friends may help with branding, but in most cases it does not work because business objectives and goals are not kept in mind when creating these profiles. If your overall goal is to increase your brand’s recognition make sure you have your logo all over the profile as well a call to action that draws people to your website. If your goal is to appeal / market to these MySpace users make sure you promote to all of your friends using the bulletin feature (without spamming them). If your goal is to promote a band just don’t add their music to the profile, also make sure you add a buy button so people can buy the CD online with ease.
A MySpace profile can be an effective means to reach your target audience, as long as you have some clear objectives in mind. Don’t just design a nice profile and start adding tons of friends. Make sure you keep your goals in mind and design your profile accordingly.

 Making MySpace Effective
Neil Patel is the co-founder of KISSmetrics, an analytics provider that helps companies make better business decisions. Neil also blogs about marketing and entrepreneurship at Quick Sprout.

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One thought on “Making MySpace Effective

  1. Another thing I’d like to suggest is be selective in who you ask to be your friend. I find that as a small business you can actually hook up with other businesses that may need your service. Myspace can be leveraged as a great networking tool if used correctly and your company doesn’t come across as “spammy.”