SEO

Lycos Responds to Rumors of Abandoning Search

Lycos Responds to Rumors of Abandoning Search

Jim Hedger of Stepforth SEO received this letter from Lycos in response to a story he posted on a rumor that Lycos is cutting their search staff. Seems like the Lycos company is going through a ‘restructuring’ (or outsourcing) of their search divisions instead of entirely giving up ship.

Lycos has had a recent restructuring, which did involve members of the search team. But Lycos is NOT divesting in Search and has not abandoned search.

Search is still a very important business for Lycos. As Lycos evolves into a destination for content consumers and content creators, Search will continue to provide the platform for finding quality content on Lycos. And Lycos recently signed a deal with myGeek to provide the platform for our Lycos AdBuyer business.

We are also very excited about our renewed relationship with CMU, to bring more innovative products to the Lycos audience, through the combined efforts of Lycos and Daum engineers.

Going forward, Lycos will continue to capitalize on the engineering resources of our parent company, Daum Communications, the leading internet portal in Korea. These resources include search talents as well. The restructuring last week consolidates operations between Lycos and Daum to run a more efficient operation by capitalizing on the strengths and core assets of both companies.

So, looks like Lycos is going the way of BlowSearch with outsourcing of its paid search sales to MyGeek… Hmm, way to go!

Screen Shot 2014 04 15 at 7.21.12 AM Lycos Responds to Rumors of Abandoning Search
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Screen Shot 2014 04 15 at 7.21.12 AM Lycos Responds to Rumors of Abandoning Search

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