Comments on: Long Tail Search & Web Analytics http://www.searchenginejournal.com/long-tail-search-web-analytics/2712/ Tue, 14 Feb 2012 13:23:24 +0000 hourly 1 http://wordpress.org/?v= By: Wiesner Vos http://www.searchenginejournal.com/long-tail-search-web-analytics/2712/comment-page-1/#comment-1271366 Wiesner Vos Fri, 26 Mar 2010 18:35:07 +0000 http://www.searchenginejournal.com/?p=2712#comment-1271366 There is great value in a well-managed long tail. The tricky and somewhat arbitrary aspect of measuring the long tail is defining the head/tail demarcation. I like the idea of considering a subset that can be managed by hand as the head. We find that an useful way to compare campaigns with each other and over time is to plot the cumulative contribution to total revenue by the top x% keywords in terms of traffic. You can see an example of such a plot in some of our own long tail research:<br><br><a href="http://www.clicks2customers.com/c2cblog/paid-search-keyword-tail.html" rel="nofollow">http://www.clicks2customers.com/c2cblog/paid-se...</a> There is great value in a well-managed long tail. The tricky and somewhat arbitrary aspect of measuring the long tail is defining the head/tail demarcation. I like the idea of considering a subset that can be managed by hand as the head. We find that an useful way to compare campaigns with each other and over time is to plot the cumulative contribution to total revenue by the top x% keywords in terms of traffic. You can see an example of such a plot in some of our own long tail research:

http://www.clicks2customers.com/c2cblog/paid-se…

]]> By: Wiesner Vos http://www.searchenginejournal.com/long-tail-search-web-analytics/2712/comment-page-1/#comment-1231843 Wiesner Vos Fri, 26 Mar 2010 13:35:07 +0000 http://www.searchenginejournal.com/?p=2712#comment-1231843 There is great value in a well-managed long tail. The tricky and somewhat arbitrary aspect of measuring the long tail is defining the head/tail demarcation. I like the idea of considering a subset that can be managed by hand as the head. We find that an useful way to compare campaigns with each other and over time is to plot the cumulative contribution to total revenue by the top x% keywords in terms of traffic. You can see an example of such a plot in some of our own long tail research:<br><br><a href="http://www.clicks2customers.com/c2cblog/paid-search-keyword-tail.html" rel="nofollow">http://www.clicks2customers.com/c2cblog/paid-se...</a> There is great value in a well-managed long tail. The tricky and somewhat arbitrary aspect of measuring the long tail is defining the head/tail demarcation. I like the idea of considering a subset that can be managed by hand as the head. We find that an useful way to compare campaigns with each other and over time is to plot the cumulative contribution to total revenue by the top x% keywords in terms of traffic. You can see an example of such a plot in some of our own long tail research:

http://www.clicks2customers.com/c2cblog/paid-se…

]]> By: Zach http://www.searchenginejournal.com/long-tail-search-web-analytics/2712/comment-page-1/#comment-1091986 Zach Mon, 12 Jan 2009 16:40:16 +0000 http://www.searchenginejournal.com/?p=2712#comment-1091986 Rob, We developed a product that I believe addresses some of the needs you express here. In particular, it groups long-tail search queries in ways that make them more actionable for SEO and PPC efforts. You can try it free (or check out the demo) at http://www.concentrateme.com. Rob,
We developed a product that I believe addresses some of the needs you express here. In particular, it groups long-tail search queries in ways that make them more actionable for SEO and PPC efforts. You can try it free (or check out the demo) at http://www.concentrateme.com.

]]> By: franko http://www.searchenginejournal.com/long-tail-search-web-analytics/2712/comment-page-1/#comment-1018955 franko Mon, 24 Mar 2008 19:07:20 +0000 http://www.searchenginejournal.com/?p=2712#comment-1018955 Convert your leaving visitors to customers through our unique online instant messaging service. No set-up or monthly fees, 100% performance based pay. <a href="http://www.traffic2sales.net?ref=ws" rel="nofollow">http://www.traffic2sales.net?ref=ws</a> Convert your leaving visitors to customers through our unique online instant messaging service. No set-up or monthly fees, 100% performance based pay. http://www.traffic2sales.net?ref=ws

]]> By: SEO Tips: Optimizing Your Title Tags http://www.searchenginejournal.com/long-tail-search-web-analytics/2712/comment-page-1/#comment-987255 SEO Tips: Optimizing Your Title Tags Tue, 04 Mar 2008 15:28:44 +0000 http://www.searchenginejournal.com/?p=2712#comment-987255 [...] will not say that I get an astronomical amount of traffic for this long trail search query. It gets a decent amount of traffic, but this particular keyword I’m just using as the [...] [...] will not say that I get an astronomical amount of traffic for this long trail search query. It gets a decent amount of traffic, but this particular keyword I’m just using as the [...]

]]> By: Why focus on long tail searches? http://www.searchenginejournal.com/long-tail-search-web-analytics/2712/comment-page-1/#comment-654004 Why focus on long tail searches? Mon, 24 Sep 2007 16:51:19 +0000 http://www.searchenginejournal.com/?p=2712#comment-654004 [...] Rob on Search Engine Journal [...] [...] Rob on Search Engine Journal [...]

]]> By: The Top 5 Keyword Suggestion Tools For Your Website | Shaun Low http://www.searchenginejournal.com/long-tail-search-web-analytics/2712/comment-page-1/#comment-575645 The Top 5 Keyword Suggestion Tools For Your Website | Shaun Low Thu, 30 Aug 2007 08:06:20 +0000 http://www.searchenginejournal.com/?p=2712#comment-575645 [...] Long Tail Search & Web Analytics by Seach Engine Journal This same Long Tail theory has been applied to search in that a handful of queries drive a lot of clicks to a site but in reality there are sometimes tens of thousands of other terms which actually convert at a higher rate. [...] [...] Long Tail Search & Web Analytics by Seach Engine Journal This same Long Tail theory has been applied to search in that a handful of queries drive a lot of clicks to a site but in reality there are sometimes tens of thousands of other terms which actually convert at a higher rate. [...]

]]> By: Mike Levin of HitTail http://www.searchenginejournal.com/long-tail-search-web-analytics/2712/comment-page-1/#comment-418017 Mike Levin of HitTail Sun, 11 Mar 2007 19:51:29 +0000 http://www.searchenginejournal.com/?p=2712#comment-418017 You may wish to consider joining the discussion at the HitTail forum. It's a product in formation that specifically addresses long tail keywords. There is no conversion tracking and dropping into keyword buckets, but we could very easily develop that if people expressed the interest. You may wish to consider joining the discussion at the HitTail forum. It’s a product in formation that specifically addresses long tail keywords. There is no conversion tracking and dropping into keyword buckets, but we could very easily develop that if people expressed the interest.

]]> By: Long Tail Search, Business Blogging, and You | Small Business Blogging | IT Infusion in Calgary, Alberta http://www.searchenginejournal.com/long-tail-search-web-analytics/2712/comment-page-1/#comment-410636 Long Tail Search, Business Blogging, and You | Small Business Blogging | IT Infusion in Calgary, Alberta Tue, 06 Mar 2007 06:33:20 +0000 http://www.searchenginejournal.com/?p=2712#comment-410636 [...] Long Tail Search & Web Analytics [...] [...] Long Tail Search & Web Analytics [...]

]]> By: - Tech Mentat http://www.searchenginejournal.com/long-tail-search-web-analytics/2712/comment-page-1/#comment-364136 - Tech Mentat Sun, 14 Jan 2007 02:43:49 +0000 http://www.searchenginejournal.com/?p=2712#comment-364136 [...] I don’t want to spend time talking about “what is the long tail” as I think there are plenty of search marketing professionals who have written eloquently on this subject and its benefits (including Chris Anderson who coined the phrase). What I do want to focus on is the question I have been asking myself over the past few months as I watch/analyze trends on the acquisition and conversion of users to Healthline.com. The question is “What is the Long Term Prospect of The Long Tail?” - a question that is the result of two other thoughts that have popped into my mind: “What is the effect of AdWords impression based minimum CPC requirement?” and “What is the effect of AdWords quality score for a complex taxonomy?” [...] [...] I don’t want to spend time talking about “what is the long tail” as I think there are plenty of search marketing professionals who have written eloquently on this subject and its benefits (including Chris Anderson who coined the phrase). What I do want to focus on is the question I have been asking myself over the past few months as I watch/analyze trends on the acquisition and conversion of users to Healthline.com. The question is “What is the Long Term Prospect of The Long Tail?” – a question that is the result of two other thoughts that have popped into my mind: “What is the effect of AdWords impression based minimum CPC requirement?” and “What is the effect of AdWords quality score for a complex taxonomy?” [...]

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