Anyone using Linkedin has been asked to endorse connection skills.
Who knew that this pesky, annoying task had a master plan to dominate SERPS? Have you ever thought “hey I think we should show up in search engine SERPs for every skill known to mankind”? Well that is exactly what Linkedin is starting to achieve. Linkedin Skills is such a brilliant SEO play that it tends to just slap you in the SERP. You don’t even have time to see it coming.
Don’t believe me?
Odds are Linkedin Skills in Google SERP might be whooping you right now for a few keywords. Go to Google and type in “inventory control” one of Wasp’s biggest keywords. The 3rd organic search result is now Linkedin Skills.
What should you do if Linkedin Skills are crushing your SERPS?
One suggestion I have is to try and show up within the Linkedin Skill landing page. http://www.linkedin.com/skills/skill/Inventory_Control
Here are 4 tips to show up in Linkedin Skill Landing Pages:
- I suggest that all of your employees add your company to their profile.
- Have all of your employees add the core company skills to their profile.
- Make sure that many of your employees are active in the biggest and Linkedin groups for each major skill
- If geo location is important make sure employees from each location are active on linkedin skills
Has Linkedin Skills affected your SERPS?