Social Media

LinkedIn Preempts Facebook with Facebook Application

In an effort to preempt any perceived potential threat to the business-oriented professional social networking site in case Facebook launches similar features, LinkedIn has launched a Facebook application that lends one of the networks services to Facebook.
msaleem lifa LinkedIn Preempts Facebook with Facebook Application
Aptly named “My Company’s Hiring”, the application is very basic and though it is branded with the LinkedIn logo, it has absolutely no connection with LinkedIn or your profile on LinkedIn. Quite simply it is a way to post what jobs are open at your company, into your Facebook profile.
Simply activate the application, and fill out the company’s name, location, the positions you are hiring people for, a description, and if needed, a link for where people can get more information from,
msaleem lifa2 LinkedIn Preempts Facebook with Facebook Application
and the application will insert a notification box in your profile giving a preview of what position is available.
msaleem lifa3 LinkedIn Preempts Facebook with Facebook Application
It’s interesting to note that the application preview box actually has no indication of it being from LinkedIn. Not until you click on the position to see more details do you see any hint of who’s behind it.
msaleem lifa4 LinkedIn Preempts Facebook with Facebook Application
In its current state, the move on LinkedIn’s part is symbolic at best. While I was disappointed to see that there is absolutely zero integration with LinkedIn, the application shows Facebook that the professional social network is serious about protecting its turf, that they are already developing ways to bring their functionality into Facebook and that Facebook better not try and compete with them.
The application is getting some decent adoption considering it has just been launched:
msaleem lifa5 LinkedIn Preempts Facebook with Facebook Application
Thanks to Ben for pointing this out.

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2 thoughts on “LinkedIn Preempts Facebook with Facebook Application

  1. I can’t yet see how Facebook is competing or taking business people away from LinkedIn. So I am on both but it’s purely social for me being on Facebook. In fact I’m treating it more like a free online dating website. Anyway on a more serious note I think LinkedIn’s value is the higher level executives and specialists who don’t have time for “mood updates” and value their privacy. The fact that you can only search 3 levels deep into the LinkedIn population gives you a measure of control that does not exist on Facebook or MySpace.