Comments on: Linkbait Driving the Creative Side of SEM + How to Develop those Links? http://www.searchenginejournal.com/linkbait-driving-the-creative-side-of-sem-how-to-develop-those-links/4282/ Latest Search Engine News from the Search Engine Journal Sun, 21 Mar 2010 14:34:20 -0500 http://wordpress.org/?v=abc hourly 1 By: Chris M http://www.searchenginejournal.com/linkbait-driving-the-creative-side-of-sem-how-to-develop-those-links/4282/comment-page-1/#comment-367264 Chris M Thu, 18 Jan 2007 22:14:39 +0000 http://www.searchenginejournal.com/?p=4282#comment-367264 You know, it astonish me just how many "corporate minds" don't get this. Link bait/exchanges are at the <a>heart of blogging</a>. Even though they're text-based, web-driven media, blogs are kind of a media all of their own. They have their own modus operandi altogether, and anyone who's been blogging since before the "private sector" caught on knows that linking is what it's all about. I actually <a>commented</a> to this effect on a <a>related post at CopyBlogger</a>. I was surprised when someone <a>responded</a> that a blogroll is <i>passe</i>. I couldn't help but rebutt about how a blogroll is in <a>the spirit of blogging</a>. I guess only time will really tell, though, about where linkbaiting's destiny lies. You know, it astonish me just how many “corporate minds” don’t get this. Link bait/exchanges are at the heart of blogging. Even though they’re text-based, web-driven media, blogs are kind of a media all of their own. They have their own modus operandi altogether, and anyone who’s been blogging since before the “private sector” caught on knows that linking is what it’s all about.

I actually commented to this effect on a related post at CopyBlogger. I was surprised when someone responded that a blogroll is passe. I couldn’t help but rebutt about how a blogroll is in the spirit of blogging.

I guess only time will really tell, though, about where linkbaiting’s destiny lies.

]]> By: Loren Baker, Editor http://www.searchenginejournal.com/linkbait-driving-the-creative-side-of-sem-how-to-develop-those-links/4282/comment-page-1/#comment-367174 Loren Baker, Editor Thu, 18 Jan 2007 20:33:37 +0000 http://www.searchenginejournal.com/?p=4282#comment-367174 By the way, speaking of Nick, I have always been impressed by his style of direct and sometimes confrontational writing, which in essense, can drive links, but when Performancing launched, I was muuuch more impressed by the tools he had planned out for that launch and the timeliness of it (speaking of which, Nick, please send me an email explaining WTF is going on with Performancing). A recent launch which reminds me of this a bit is SoloSEO. This week they came out with some majorly useful <a href="http://www.soloseo.com/mybloglog-tools/" rel="nofollow">MyBlogLog</a> tools which can help with community building, readership building and long term linking... and they have totally been rewarded by the link slappy blogosphere for their proactive launch of these MyBlogLog tools. By the way, speaking of Nick, I have always been impressed by his style of direct and sometimes confrontational writing, which in essense, can drive links, but when Performancing launched, I was muuuch more impressed by the tools he had planned out for that launch and the timeliness of it (speaking of which, Nick, please send me an email explaining WTF is going on with Performancing).

A recent launch which reminds me of this a bit is SoloSEO. This week they came out with some majorly useful MyBlogLog tools which can help with community building, readership building and long term linking… and they have totally been rewarded by the link slappy blogosphere for their proactive launch of these MyBlogLog tools.

]]> By: Loren Baker, Editor http://www.searchenginejournal.com/linkbait-driving-the-creative-side-of-sem-how-to-develop-those-links/4282/comment-page-1/#comment-367167 Loren Baker, Editor Thu, 18 Jan 2007 20:18:05 +0000 http://www.searchenginejournal.com/?p=4282#comment-367167 "...Blog development, forum participation, email newsletter development - isn’t really linkbait, and I’m excited to line up linkbait concepts with our current projects to drive participation, sign ups, and yeah some quality links would be nice too..." Exactly Garrett, I've always felt that trickle down link baiting can be much more effective than going out and trying to secure those PageRank and SEO driven "golden links." Link baiting is actually, in my humble opinion, not a new concept and possibly one of the oldest parts of the online marketing puzzle. Before there were banners, before there was Goto and paid search, before Google was born there were links, the building block of the web. Back in the day, links meant traffic. Anyone with a Webtrends account could track referrals from links, and those sales, and by setting up a resource as the foundation of a network, the initial links would come out of that resource and direct potential clients or customers to "point of purchase" destinations. Sure, things are WAAAYYY different now, but the old mantra of linking for value might as well be tattoo'd on our inner eyelids. With the clutter out there, yes, it's much more difficult to secure those links, which has led to the <i>Art of Link Baiting</i>, and thankfully with social media, news, blogs and 2.0 projects... the right ideas and imaginations bring much more value via working smarter as opposed to working harder. “…Blog development, forum participation, email newsletter development – isn’t really linkbait, and I’m excited to line up linkbait concepts with our current projects to drive participation, sign ups, and yeah some quality links would be nice too…”

Exactly Garrett, I’ve always felt that trickle down link baiting can be much more effective than going out and trying to secure those PageRank and SEO driven “golden links.”

Link baiting is actually, in my humble opinion, not a new concept and possibly one of the oldest parts of the online marketing puzzle.

Before there were banners, before there was Goto and paid search, before Google was born there were links, the building block of the web.

Back in the day, links meant traffic. Anyone with a Webtrends account could track referrals from links, and those sales, and by setting up a resource as the foundation of a network, the initial links would come out of that resource and direct potential clients or customers to “point of purchase” destinations.

Sure, things are WAAAYYY different now, but the old mantra of linking for value might as well be tattoo’d on our inner eyelids.

With the clutter out there, yes, it’s much more difficult to secure those links, which has led to the Art of Link Baiting, and thankfully with social media, news, blogs and 2.0 projects… the right ideas and imaginations bring much more value via working smarter as opposed to working harder.

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