Comments on: Do You Have “Linkable Content”?

By: adam cleaner

adam cleaner — Sat, 02 Jan 2010 16:07:27 +0000

i am a firm believer that having unique content means you have linkable content. even if it’s to a very small niche, the internet is big enough that someone will find the unique content interesting and worthy of being linked to. i have just started a cleaning blog, and although we are yet to have a link back, i think that everything is written by myself and i find it interesintg, that others will and hopefully the links will start rushing in.

By: Search Engine Marketing Minneapolis

Search Engine Marketing Minneapolis — Wed, 30 Dec 2009 23:51:14 +0000

Great article for people looking to really make money online! Creating a website that others will choose to link to is the best determinant to use to gauge the potential long term success of a site.

By: SearchReadySeo

SearchReadySeo — Sat, 26 Dec 2009 03:16:42 +0000

Nice Article. I’m not sure if I agree with your comment about Not Having About Us page. Even if your business may not be McDonald but you still need about us page to define who you are as a business in industry.

How many times have you tried to buy something from a site and questioned yourself again, is this site reliable? let me check about us to see who operates it and such.

How do you describe your online business? Words have an incredible impact on perception. For instance if you use the word ‘heritage’ that could mean quality, integrity and legacy or it could just mean old. The word ‘innovative’ could mean strong enough to challenge the status quo or it could mean you are fishing for a new strategy with no clear idea of what you’re doing.

The words we use in sections like ‘about us’ on our websites really do mean something. If you simply slapped a few words together (or worse yet put a statement saying ‘under construction’) and put it on your website in order to have something on that page I might suggest revisiting the page and taking some time to recraft the information to your advantage.

By: matt

matt — Thu, 24 Dec 2009 05:02:55 +0000

great article. links spread the word and equals success

By: Hannes

Hannes — Mon, 21 Dec 2009 13:39:31 +0000

Nice article. But I think using blockquote for the Quick Fixes might not have been a good move. Italics are not as easy to read as normal text.

By: Jen

Jen — Thu, 17 Dec 2009 20:44:42 +0000

Alan: I believe in recycling, especially when it comes to pages with back links :)

Eric: Glad to give credit where it’s due. You knew even then that Content would make or break a site. It’s amazing how a lack of objectivity can be the downfall of a website, or a business for that matter. Thanks for the input.

By: Eric Ward

Eric Ward — Thu, 17 Dec 2009 20:04:59 +0000

Thanks for the shout and link love Jennifer. That article from 8 years ago remains my most popular, and resonates more today than ever. What’s always been challenging is getting the client/content owner to look at his/her site through unbiased glasses. Content is not linkable just because you think it is, or becasue you spent a zillion dollars on it, or are a famous brand site, or a nobody. And the link seeking tactics being used for unworthy content has done nothing but create a big spammy mess. Sometimes the best advice a person could hear is “shut your site down”.

Conversely, some sites are a goldmine of linkable content and don’t see it or know what to do with it.

It’s in the knowing. Is, was, will be.

-Eric

By: Alan Bleiweiss

Alan Bleiweiss — Thu, 17 Dec 2009 17:39:31 +0000

Jennifer,

These are all great techniques. Each method shows what it really means to create fresh, quality content with things that would otherwise not be considered. I especially like the way you suggest to focus on one or two products at a time, and creating the static pages for them – that’s a technique I have helped clients with in the past to great success.

By: Destiny Islands

Destiny Islands — Thu, 17 Dec 2009 03:03:37 +0000

This is a very interesting article, a lot of content really is crap nowadays on the internet and it’s hard to find good resources. I know that on my blogs I always provide good content, I don’t want to spoil my readerbase!

By: Jen

Jen — Wed, 16 Dec 2009 21:35:57 +0000

Hay WPB:

Absolutely, great point and I completely agree. But for small businesses, with limited resources “content creation” can be a scary concept. And for those that do have articles, they stand a much better chance of getting picked up with active promotion. :)