Comments on: Link Building: A Balancing Act

By: kush soni

kush soni — Mon, 13 Jul 2009 11:30:44 +0000

I do agree that continuous work of SEO is required to be in the SERPs.

By: Need More Backlinks?

Need More Backlinks? — Sat, 11 Jul 2009 11:25:55 +0000

Interesting the Google advocates “natural” linkbuilding, yet the implication is from your link spikes post and this one, is that its “bad” to have natural linkbuilding and that you should try to “smooth it out” artificially by building links and monitoring the growth.

Hardly natural!

By: Julie Joyce

Julie Joyce — Fri, 10 Jul 2009 11:38:41 +0000

Thanks everyone…what nice comments!

Now if I can only find a way to work in Duran Duran to SEO…

By: Jenny

Jenny — Fri, 10 Jul 2009 07:40:21 +0000

Continuous SEO is so important to remain at the position you’ve worked so hard for. It is unbelievable the amount of people that remain content and don’t strive to look at ways of staying in that position.
Your point about competitors is a valuable one. Listings are always changing so it is vital to stay one step ahead no matter how good your listings are.

By: Dana Lookadoo

Dana Lookadoo — Fri, 10 Jul 2009 04:46:41 +0000

Julie,

You’ve made me laugh now ANOTHER time this week. CANNOT imagine someone thinks one’s site arrives and “stopped adding new content” w/o extenuating circumstances.

I recently spoke with someone who was going to replace SEO efforts with paid links, 60 in 30 days. That’s another side of the balancing act.

Didn’t know Depeche Mode sang a song about link building. How appropriate! Great birthday post!

By: Kenn

Kenn — Fri, 10 Jul 2009 04:36:30 +0000

Yes! I agree with Aaron…nice post.

By: Michael Martinez

Michael Martinez — Thu, 09 Jul 2009 21:57:51 +0000

Link attrition does occur. One would hope that a site becomes a sufficiently useful resource that it attracts enough links to compensate for attrition.

Then again, there is the stale content issue. Just how long should people keep linking to old articles? If there is a temporal aspect to their relevance, you need to keep producing new content or you’ll lose your momentum in link attraction.

By: Julie Joyce

Julie Joyce — Thu, 09 Jul 2009 16:08:58 +0000

Excellent point Aaron. Generally speaking, if you stop building links, everyone will surpass you because they aren’t stopping.

By: Aaron

Aaron — Thu, 09 Jul 2009 16:05:18 +0000

Another thing to keep in mind is that your competitors for those top spots in the search engines are also adding links. If you stop link building once you are ahead, the competition will eventually pass you by and you will more than likely see your rankings drop.

By: kush soni

kush soni — Thu, 09 Jul 2009 11:23:30 +0000

I agree but only to some extent. It is purely a matter of authority and your website performance during the period. For example if you search for “men magazine” in Google you will surely find only and only http://www.askmen.com on top slot. Many more examples are here ….. :-)