Podcast host and publisher Liberated Syndication (libsyn) recently unveils its cross-platform podcast repository, MyLibsyn. Similar to Netflix’s content syndication, MyLibsyn provides free and paid content from a central app. It also aggregates content over multiple platforms such as the Web, iOS and Android for a set price.
How MyLibsyn Works
Through MyLibsyn, podcast creators are allowed to create premium video or audio content and set its price. It also includes customizable webpage, Android and iOS apps, and integrated access for premium content from all of these platforms.
Aside from that, MyLibsyn also secures the content by streaming it to Web browser and enabling download in the mobile app. A podcaster’s account is integrated in libsyn and libsynPro, while the Wizard Media sets everything up and provides customer support with no upfront fees. All it need is just a Rev Share split of subscription.
Showing Quality Content Only
Although they’ve already offered a standalone Android and iOS apps for other podcasts, MyLibsyn makes it easy to discover content by grouping all popular podcasts and making sure that only quality content will appear on the app. This lessens the disappointment that listeners can experience whenever they browse for podcast.
In a crowded podcast market, being able to bring quality content to the fore is an interesting model. In fact, they’ve already started a program with few popular podcasts like WTF Podcast with Marc Maron, Girl on Guy with Aisha Tyler, and GTR. As stated by Rob Walch, Libsyn’s VP of Podcaster Relations:
“It is an easy way for producers to make premium content available to their audience – and it does not require any special RSS feeds or other tech knowledge by the end users to subscribe and consume content. You sign up for a subscription to get premium content. And it really helps to support the producers directly.
“We have a lot of producers with great evergreen content (all the big comedy podcasts) and many were looking for a way to better monetize their content. This solution was really driven very strongly by the requirements of Marc Maron for his show and content. He was having an issue with others posting old content – and we need a way to make sure premium content would be very secured.”
Podcast creators have to provide one premium content every month and make a back catalog for their subscribers. In relation to this, libsyn also plans to offer this service for premium users, and train customers who need to create video content for a secured group of subscribers.
With the ability to create and produce podcasts across multiple platforms, creators are guaranteed that their content will be forever available for their target audience.