Gator, the controversial AdWare company that earlier in the month sued to have the label of *spyware* detached from their ad serving technology, today announced a corporate name change to Claria Corporation, www.claria.com. The company’s eWallet technology will continue to bear the Gator name.
Claria/Gator is a content and behavior targeting ad serving device, associated with contextual targeting. Contextual targeting can be anything from syndicated search engine pay-per-click buys on editorial-related web sites to delivery of ads by way of software, typically downloaded by a user but sometimes surreptiously bundled in with another download.
Gator’s contextually targted ads pop up or “fly in” when you visit a relevant site or search for a term on a search engine.
Gator’s initial attraction to Internet users was (and probably still is) the fact that its software fills in online forms in one easy click. In exchange for free use of this eWallet, Gator then introduced ads and the free user must now allow themselves to be subjected to these ads; if the user prefers not to see the ads, they can purchase the no-ad version for $30.
Gator’s advertisements consist of pop-ups, “fly-ins,” “sliders,” and in some cases images that appear over the banner ads purchased on sites. It calls its ad programs Gator Advertising and Information Network (GAIN).
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Comments
4 responses so far ↓
Yonni on Nov 1, 2003 at 12:40 pm
Spyware should be heavily fined. Email should be billed on a sliding scale that geometrically increases from $.001 per message per second to $1.00 permessage by the time the bandwidth hits 5000 words per minute. This would solve a major problem. The money from emails should be split between the recipients and the carriers.
JKPierce on Feb 10, 2004 at 10:24 am
That’s not a bad idea… a web page, “spammerssuck.com” perhaps, merely listing the company’s whose services and products come up on pop ups…
Personally, I’m generally inclined to choose against products and services that use pop ups or spam, simply because I don’t feel that a good product needs shady tactics in advertising…much less invasive ones.
phentermine on Jan 13, 2005 at 9:49 am
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poker on Jan 14, 2005 at 7:47 pm
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