Comments on: Language in International PPC : Rose By Any Other Spelling May Smell Sweeter

By: AussieWebmaster

AussieWebmaster — Fri, 06 Mar 2009 21:34:34 +0000

If you have then in a separate campaign and small ad groups you can do okay since the words have little CTR

By: trebuchet

trebuchet — Fri, 06 Mar 2009 21:22:39 +0000

So what do you do once you’re account has been slapped with QS decreases if advertising on Google due to the perceived non relevancy of your misspellings? Is there a specific tactic or strategy that you use to make sense of which misspellings may be unnecessary or harming your accounts performance?

By: Fletch

Fletch — Thu, 05 Mar 2009 15:56:48 +0000

Hey Frank, very interesting post. We do a lot of i18n development and it is interesting to note the trouble phonetic language speakers have with English spelling at times. German and Spanish are more examples of phonetic languages.

Foreign people are aghast when they hear that we English speakers don’t learn grammar at school! On the other hand it’s a new concept to some that we have to actively learn spelling at school! Hee hee.

Misspellings have lost value in organic results from what they had. Google not only now kind of corrects your misspellings and pushes the “what we think you want” pages to the top of your results, but also at times entirely ignores what you typed and searches on what it thinks you want (very frustrating when you genuinely typed what you wanted correctly!).

Not to say they have no value of course. But sometimes it’s really painful for a perfectionist English speaker to try and fit misspellings in on a web page. I think most perfectionists and fellow copyrighters will know what I’m talking about.

Regards,
John.

By: Chelsea Blacker

Chelsea Blacker — Thu, 05 Mar 2009 09:28:40 +0000

Great tool for adding spelling mistakes on your keywords:

http://tools.seobook.com/spelling/keywords-typos.cgi

By: Gab Goldenberg

Gab Goldenberg — Thu, 05 Mar 2009 03:35:17 +0000

Frank, you’re a genius. I’d add that forum terms can be effective, from personal experience. Particularly when you write copy recognizing that they’re pros in the field, which is what jargon users tend to be/consider themselves.

By: AussieWebmaster

AussieWebmaster — Wed, 04 Mar 2009 21:20:00 +0000

Good point Marcelo… which makes misspells so more appropriate

By: Marcelo Sant Iago

Marcelo Sant Iago — Wed, 04 Mar 2009 21:14:25 +0000

Taking Loren’s comment: Brazil has more lebaneses living here than Lebanon itself, did you know that?
Did you also know that Brazilian portuguese has 3 different expressions to define a tangerine, depending what region you live within the country? And the brazilian slang for a gay person (“bicha”) means “line” (as people are in line to enter the cinema) in Portugal, where you also speaks portuguese?
Plus: Argentina and Mexico – both spanish speaking countries – have different ways to say “rent an apartment”.
I wouldn’t bother buying english keywords in LatAm, unless the right ones, used on daily basis in each country.
Can you handle this? No, International PPC without local assistance is really a guessing effort which takes time and often money.

By: Duane Brown

Duane Brown — Wed, 04 Mar 2009 19:20:07 +0000

This was a really great post. I wrote something similar a few weeks ago about breaking out campaigns by country and watching for how each county spells something. This takes my post up a notch and given me some ideas for international campaigns.

Article: http://www.creativetraction.com/2009/02/08/breaking-out-ppc-accounts-by-country-is-a-must-for-success/

By: Justin March

Justin March — Wed, 04 Mar 2009 18:40:30 +0000

Brilliant points that are often missed…

By: Nick Wilsdon

Nick Wilsdon — Wed, 04 Mar 2009 14:57:52 +0000

Good points Frank, I just wish there was more in the way of keyword tools once you step outside of the well-trodden English circles. Working in the Russian market, we’ve had to develop everything in house for our keyword research – and there is a lot left to do.

Misspellings are on the list though!