Comments on: Landing Pages On A SMB Budget

By: jane

jane — Sat, 06 Feb 2010 20:21:24 +0000

I’d be interested to know how promoting a landing page would be different to promoting a website (usually the home page). The main difference is that you can focus a landing page much more on the market/keywords etc you want to attract, whereas website home pages cannot. That’s why we prefer landing pages for lead generation and promos much more. Found interesting advise on this from a number of sources such as eloqua, webleadsb2b, liveball – mentioned in above replies. Thanks for your suggestions.

By: Hernan Cespedes

Hernan Cespedes — Fri, 29 Jan 2010 01:33:41 +0000

Hi Gab,

Thank you for talking about one of my PPC landing page in this article (Amauta). I find very kind of you as a competitor to talk about us.

Looking forward to hearing from you!

Hernan Cespedes

By: Jenny

Jenny — Mon, 12 Oct 2009 14:29:02 +0000

This is great information. It would also be great to read about the different methods on how to promote the landing pages.

By: Gab Goldenberg

Gab Goldenberg — Wed, 08 Jul 2009 21:25:20 +0000

Michael – that’s dependent on the business and the budget. There are as many ways to drive traffic online as there are minds thinking about it ;).

@Anna – I’m familiar with the posts you guys have been writing about the topic – I subscribe to Ion’s blog :).

By: Anna Talerico

Anna Talerico — Mon, 06 Jul 2009 13:26:02 +0000

Great topic Gab. Landing pages are a very important tool in an online marketer’s arsenal. But they can also be resource intensive. As soon as you scale beyond 10 or so landing pages it becomes necessary to have tools & processes to manage them. And as a marketer’s adoption of landing pages grow, so does the desired level of sophistication. We’re very biased on this topic — we have a landing page management platform called LiveBall. And we’ve seen it help marketers launch many more landing pages with much fewer resources.

By: Michael Savage

Michael Savage — Sun, 05 Jul 2009 23:41:25 +0000

Good article but would you consider explaining how you would promote the landing pages? Would you be using Google Adwords or what method?

By: Gab Goldenberg

Gab Goldenberg — Sun, 05 Jul 2009 16:39:10 +0000

Sure, if you’re in the lead generation business then you can spend a lot on designing landers, since that’s your bread and butter.

By: Laurent

Laurent — Sat, 04 Jul 2009 12:50:41 +0000

Of course it depends on the price of your product, how much you can spend on landingpages. At webleadsB2B.com we have a tested and proved method for generating web leads and a brilliant design for landingpages.