Loren Baker, Editor

Kudzu.com Local Search Growing Outside of Atlanta

October 30th, 2006 by Loren Baker, Editor | 2 Comments

Ever take a drive down to Atlanta, Georgia? If you have, you probably had the chance to experience Kudzu. Kudzu is the Japanese weed which was plant to the US for erosion control which has no natural predators and grows so fast it can cover a span of road or patch of trees in a day.

Kudzu.com, owned by Cox Search, Inc., is an Atlanta based local search engine which connects consumers with area services and businesses. Like its namesake, Kudzu.com is a hit in Atlanta and hopefully will grow outside of the city, into the new markets of San Diego, Las Vegas and Arizona.

“Kudzu.com exemplifies how the Internet excels in empowering consumers to educate and arm themselves before they purchase, hire or recommend a local service or business,” said Tom Bates, general manager of Kudzu.com and vice president of Cox Search Inc. “Given the tremendous success and usage we’ve enjoyed in our first market, Atlanta, we’re ready to bring our local search engine and experience to these fast-growing metro areas.”

Since its May 2005 launch in Atlanta, the Kudzu.com local search engine has measured over 1.7 million unique visitors, with listings and customer reviews for services across the board.

Kudzu.com’s Atlanta stats include:

* 135,000 Atlanta-area service businesses listed in 146 categories.
* 16,000 listed businesses have upgraded their Kudzu.com listings to
include more detailed information, photos, video tips/ads, maps, special
deals and more.
* 45,000+ customer reviews.
* Month over month audience growth its first year of operation.

Setting itself apart from other local search engines, the Kudzu.com Atlanta site also offers a richer customer experience with video guides, “Ask the Experts,” promotional deals and discounts, and Kudzu.com Guides, which provide step-by-step instructions on how to choose the best service professional from relocation to renovation, party planning to pets.

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Comments

2 responses so far ↓

  • MDob on Oct 30, 2006 at 10:32 pm

    Hi:

    I just found your note of Kudzu and am very interested in Local Search. I will have to look them up. Also, just for reference, we have published a new white paper titled :Local Search: Time for a Tune up”? A link to the paper can be found on our homepage (www.telemapics.com ). The paper is free, non-commercial and does not require registration to download a copy.

  • Paul on Jan 21, 2008 at 10:54 am

    Another great source in Atlanta is a publication called Home Reports. I believe their homepage is http://www.homereports.com . They do market research on contractors in the Atlanta area and they use consumer reviews as well as a grading scale to publish contractors in their listing. You can’t just pay to be in it. Pretty useful book for locals here in Atlanta.

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