Wanted to add UGC for understanding the lingo used by the audience, e.g. blog comments, consumer reviews, researching competing products on Amazon, etc. and reading how the audience talks about a product.

Also, since del.iciou.us tags are created by how people think and group bookmarks, these tags can shed some valuable insight.

Chris

Great ideas and tactics as usual. Seeing beyond the keywords is equally important to gain context, someone shopping for Topic A can also be a candidate for overlapping Topic B, C and D as well as long as they serve the same demographic and psychographic profiles.

The balance of type in traffic, common sense, marketing and engagement are crucial, however they must all be synchronized and this is the most important step for organic traffic.

I loved the approach, thanks for sharing with others.

The sales or customer service departments have much more contact with customers or “real people” actually looking for products or services, and sometimes those real people use terminology which can be overlooked or not even considered by executives. Furthermore, folks in different geographic regions use different terminology AND a simple industry buzzword dropped on a show like Oprah can transform a search marketing campaign altogether.

Thanks!

And that is doing proper detailed keyword research.