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	<title>Comments on: Keyword Research Strategies for Maintaining SEM&#160;Efforts</title>
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	<link>http://www.searchenginejournal.com/keyword-research-strategies-for-maintaining-sem-efforts/6051/</link>
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	<lastBuildDate>Wed, 15 Feb 2012 00:21:59 +0000</lastBuildDate>
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		<title>By: SEO Strategist from Phil</title>
		<link>http://www.searchenginejournal.com/keyword-research-strategies-for-maintaining-sem-efforts/6051/comment-page-1/#comment-1087013</link>
		<dc:creator>SEO Strategist from Phil</dc:creator>
		<pubDate>Wed, 22 Oct 2008 00:58:53 +0000</pubDate>
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		<description>well i think google&#039;s keyword tool https://adwords.google.com/select/KeywordToolExternal is useful if you are into PPC makerting.</description>
		<content:encoded><![CDATA[<p>well i think google&#8217;s keyword tool <a href="https://adwords.google.com/select/KeywordToolExternal" rel="nofollow">https://adwords.google.com/select/KeywordToolExternal</a> is useful if you are into PPC makerting.</p>
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		<title>By: Adam Maywald</title>
		<link>http://www.searchenginejournal.com/keyword-research-strategies-for-maintaining-sem-efforts/6051/comment-page-1/#comment-763451</link>
		<dc:creator>Adam Maywald</dc:creator>
		<pubDate>Wed, 05 Dec 2007 18:47:23 +0000</pubDate>
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		<description>I agree.  Using both keyword research tools is an excellent starting point towards a good baseline of keywords.

The best baseline keyword research is using data from PPC campaigns.  Optimization of keywords that have high conversion rates but no organic placement has always worked out very well for my clients.  After that, we&#039;ll sift through other keyword data, but PPC is a great way to find what is already working.</description>
		<content:encoded><![CDATA[<p>I agree.  Using both keyword research tools is an excellent starting point towards a good baseline of keywords.</p>
<p>The best baseline keyword research is using data from PPC campaigns.  Optimization of keywords that have high conversion rates but no organic placement has always worked out very well for my clients.  After that, we&#8217;ll sift through other keyword data, but PPC is a great way to find what is already working.</p>
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