Search Marketing

Keyword Discovery Offers Search Competitive Analysis

Keyword Discovery Offers Search Competitive Analysis

Recently HitWise jumped into the keyword research market by offering their Keyword Intelligence tool starting at $89 a month. Trellian’s Keyword Discovery just joined the competitive analysis market.

It is cool to see another competitive analysis tool available for those of us who can’t afford to splash out the $20,000 or so for HitWise. Trellian’s new tool costs $65 per month per URL.

A few things I do not like with Trellian’s package are:
* limited data reach (most of these types of tools do not have much data when you compare them to the likes of Google or Yahoo!, but none of the big portals have decided to sell this type of data yet, probably for fear of a privacy backlash & bad press).
* they don’t have a package deal. you have to keep ordering one domain at a time, which could probably lead to confusing credit card bills and the like.
* When they tell you the number of domains that they have tracked traffic from they don’t group the subdomains with the main domain.

Before you subscribe they tell you how many keywords and websites they have listed for that domain. They state that they have stats for the top 100,000 domains.

I bought one domain, and did not see any gems from it, but I suppose if you find one or two good spots to market from it then it would be a good buy and $65 is not much risk.

photo Keyword Discovery Offers Search Competitive Analysis
Aaron Wall, Search Marketing / SEO Coverage and Rants - Aaron Wall is one of the most vocal search engine marketers in the business and he has channeled his thoughts and expertise into his widely popular eBook, SEObook.

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