Comments on: Kenshoo Makes PPC Complexities Easier to Manage

By: Steve

Steve — Tue, 22 Dec 2009 18:46:46 +0000

Kenshoo now supports an integration with Baidu and Yandex (Russian primary SE).

By: Gordon Choi

Gordon Choi — Sun, 28 Jun 2009 15:28:26 +0000

I’m sure Kenshoo is a great auto-bidding system for the big 3 search engines. If it also supports and works well with Baidu (No. 1 search engine in China who has recently launched a new PPC platform) it will be even better!

By: trebuchet

trebuchet — Fri, 19 Jun 2009 18:37:24 +0000

To clarify you said you can “mass edit anything”, though you cant mass edit bid changes across profiles, only multiple accounts within one profile.

By: Robert Avila

Robert Avila — Wed, 17 Jun 2009 18:24:40 +0000

Kenshoo’s Advanced Search feature is really powerful. It’s great for campaign optimization and performing updates on creatives as well as destination urls on a LARGE scale – Fast!

By: Mig Pascual

Mig Pascual — Wed, 17 Jun 2009 17:14:22 +0000

I’m enjoying using Kenshoo. Its made my life easier to manage a pleathora of keywords and campaigns. Ease of use and scalability is great.

By: Wil Reynolds

Wil Reynolds — Wed, 17 Jun 2009 15:47:28 +0000

Brain, thanks again for this. I think these guys are pretty expensive, but it is good to see the features they offer. The real thing is that no ONE bid management tool is proper for every client type, right?

It seems to me like this one is VERY VERY strong on the e-commerce side of things, so it might crush something like acquisio, clickequations, or marin. But even within e-commerce given their fees maybe they match up best with retailers with 20,000 + SKUs that change price and inventory frequently. But an e-commerce retailer with 500 SKUs, something like acquisio or marin or clickable might work just fine because the premiums paid for all those features may not be worth the return.

Ahh the complexities of selecting a tool – I assume none of these guys want you to disclose their pricing, right? If someone charges 5% on a spend vs 2% their extra features might not make up that 3% difference, you know?

Thanks again, great post.

By: Brian Carter

Brian Carter — Tue, 16 Jun 2009 22:17:06 +0000

Thanks, Saad! I added the link to the post. :-)

By: ppc professional

ppc professional — Tue, 16 Jun 2009 22:08:55 +0000

This would really help in managing huge number of campaigns without making us lose focus.

By: Lauren N Bridges

Lauren N Bridges — Tue, 16 Jun 2009 18:07:52 +0000

USO Networks is furthering SEM afforts as well! Their new SEM Call Tracker software tracks calls and conversions for clients… http://www.usonetworks.com/articles/sem-call-tracker-to-complement-video-search-engine-marketing-optimization-services/

By: Saad Kamal

Saad Kamal — Tue, 16 Jun 2009 14:48:15 +0000

In case any of you are looking for Kenshoo’s url, It’s – http://www.kenshoo.com

Looks cool.