Jim Lanzone : CEO of Ask.com, the Firefox of Search
Jim Lanzone has been appointed Chief Executive Officer of Ask.com - after former CEO Steve Berkowitz left Ask for Microsoft. Jim is not only a large part of the reason for Ask.com’s turn around over the past year, but he has served as an accessible and search marketing community ambassador of Ask.com in his former role as Senior Vice President and General Manager of Ask U.S - where Jim led the product management, marketing and engineering divisions.
Jim says that his goal as Ask.com’s CEO is “to keep pushing us forward down the path we’re on. With the team we have in place and the backing of IAC/InterActiveCorp, I believe Ask can take a significant piece of the search pie in the years ahead.”
John Battelle has some feedback from Jim on his new role as Ask.com CEO on John’s Searchblog.
I really love this quote on Ask.com and the competition:
“To me, both Google and MSN are like Internet Explorers in search and we’re the Firefox trying to grow in some other way.”
Yeah Jim… Spread some Ask!
Comments
1 response so far ↓
wom on Apr 25, 2006 at 2:06 pm
He can’t really say that. Google offers great services. IE offers horrible quality browsing. People go to Firefox to avoid the corruptive features of IE, people don’t want to avoid Google.
On the point that Ask.com is an underdog…maybe. But saying that it’s the Firefox of search is misleading.
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