Comments on: Japan’s Bloggers Focused on Companies & Brands : Social Media Implications http://www.searchenginejournal.com/japans-bloggers-focused-on-companies-brands-social-media-implications/4077/ Latest Search Engine News from the Search Engine Journal Mon, 22 Mar 2010 10:01:10 -0500 http://wordpress.org/?v=abc hourly 1 By: moddar alzoubi http://www.searchenginejournal.com/japans-bloggers-focused-on-companies-brands-social-media-implications/4077/comment-page-1/#comment-956896 moddar alzoubi Fri, 15 Feb 2008 14:47:10 +0000 http://www.searchenginejournal.com/?p=4077#comment-956896 please help me save me i am in serious danger c.i.a and clinton threatened me my english isnot good enough my blog in arabic explain everything htt://494949.blogsome.com please help me save me i am in serious danger c.i.a and clinton threatened me my english isnot good enough my blog in arabic explain everything
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]]> By: Robert Sanzalone http://www.searchenginejournal.com/japans-bloggers-focused-on-companies-brands-social-media-implications/4077/comment-page-1/#comment-333228 Robert Sanzalone Fri, 08 Dec 2006 08:09:29 +0000 http://www.searchenginejournal.com/?p=4077#comment-333228 This strategy may also backfire on you. Many in the blogosphere refer to these types of blogs as splogs - spamming blogs. If, as a company, you take on this strategy (in the US, Japan otherwise), use with extreme caution. This strategy may also backfire on you. Many in the blogosphere refer to these types of blogs as splogs – spamming blogs. If, as a company, you take on this strategy (in the US, Japan otherwise), use with extreme caution.

]]> By: Michael Temple http://www.searchenginejournal.com/japans-bloggers-focused-on-companies-brands-social-media-implications/4077/comment-page-1/#comment-332596 Michael Temple Thu, 07 Dec 2006 15:24:23 +0000 http://www.searchenginejournal.com/?p=4077#comment-332596 One strategy that has worked well in the U.S. and would probably work well in Japan to get the dialogue going is for companies to hire freelance blogger/writers. These writers are in essence blogging about cultural, technology, and other topics, but working in positive information about the company and products. Many PR professionals find this approach creates more credibility with the bloggers because they are aren't real employees and company still has some control over content because they are freelancers and blogging community seems to be more accepting of information from them because they aren't actually part of the corporation. I have seen a few great case studies of companies where this was done very well and did get the PR machine cranked up and ultimately boosted awareness and sales. One strategy that has worked well in the U.S. and would probably work well in Japan to get the dialogue going is for companies to hire freelance blogger/writers. These writers are in essence blogging about cultural, technology, and other topics, but working in positive information about the company and products.

Many PR professionals find this approach creates more credibility with the bloggers because they are aren’t real employees and company still has some control over content because they are freelancers and blogging community seems to be more accepting of information from them because they aren’t actually part of the corporation.

I have seen a few great case studies of companies where this was done very well and did get the PR machine cranked up and ultimately boosted awareness and sales.

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