Is Paid Inclusion Confusing Surfers?

The Federal Trade Commission remains concerned that consumers may not be able to tell when search results are advertiser-sponsored, thanks to sometimes-unclear disclosure on the part of search companies.

Last year, the FTC notified Web operators–including Yahoo-owned AltaVista and America Online–that they must clearly mark advertisements that appear within their search results. Though some reform trickled through the industry, questions still linger about how well companies label the commercial listings that appear when Web surfers delve into their indices.

But what about Paid Inclusion? This CNet article looks into whether paid inclusion should be monitored as search engine advertising.